SYNOT Strikes Partnership with Sazka to Strengthen Position in the Czech Republic

Online content developer, SYNOT Games, inked strategic cooperation with Sazka, leading state lottery operators in the Czech Republic. The high-profile partnership with the oldest giant which has approximately 95% share on the lottery market will help the studio establish a firm position on the market.

Under the terms of the agreement, the Tier 1 lottery company will gain access to the complete portfolio of the supplier, which will be delivered via the iSoftBet GAP aggregator.

Coalition with a Strong Brand

The collection of games will be rolled out gradually, with the two “player favorites” breaking the ice. Those are Book of Secrets, the classic Egypt-inspired release with a charming archeologist as the main character and well as fruit-packed Respin Joker.

Ivan Kodaj, CEO of SYNOT Games, said on the deal:

“We are thrilled to partner with a strong player such as Sazka and bring our games to Czech players through the largest state operator in the country.”

The agreement represents the continuation of its strategic plans…

…to mark the presence around the globe. Approved by the MGA, Spain, Italy, Sweden, Portugal, as well as numerous other jurisdictions, the studio already delivers its content to a wide spectrum of clients.

At the time being, the suite of the releases hosts 40 creations and is available in 25 languages. The collection is live in over 80 venues.

Partnerships Keep Coming

The period behind us has been quite fruitful for the content producer, as it announced several successful collaborations. One of the deals was inked with Betsafe.lt, enabling the studio to enlarge the base of visitors with Lithuanian clients.

Agreement with French brand Betclic Everest Group…

… will also bring them the opportunity to showcase their content to a new audience. Similar to the deal with Sazka, the selection of titles will be launched gradually.

Delivering the Best Quality Products

Czech operator is part of the international lottery holding Sazka Group, which also holds the shares in Greek Lottery OPAP, Italian Lotto and Austrian Casinos Austria. Moreover, it is a member of the supra-national investment group KKCG, which runs businesses in 11 countries on 4 continents.

Commenting on the collaboration, Jan Horyna, iGaming Director at Sazka announced as follows:

“Cooperation with SYNOT Games is an important part of our local games portfolio development. Our long-term goal is to offer the best content to the Czech online gaming market.”

The operator distributes its products via a unique selling network, in more than 7200 facilities located all over the Czech Republic. Even though it’s primarily known for lottery Sportka, the range of products encompasses scratch cards, sports odds betting and fast-moving games as well.

Source:

“SAZKA deal to bolster SYNOT Games expansion in the Czech Republic”, synotgames.com, October 4, 2019.