SYNOT, a reputable name in the iGaming world, has made a significant entry into the Swiss market. The company recently announced the installation of its products at Casino Admiral Mendrisio, marking a new chapter in its expansion strategy.
Launching at Casino Admiral Mendrisio
The debut installation at Casino Admiral Mendrisio featured SYNOT's Eclipse FL-32 cabinets, which were outfitted with the latest version of the Firebird Red gaming system. This new system boasts a variety of original games, including six Hold & Respin titles and more than 40 classic games. These cabinets are known for their cutting-edge design and advanced technology, providing a premium gaming experience for players.
Not stopping at Casino Admiral Mendrisio, SYNOT quickly moved to launch its Firebird slots at St. Gallen Casino. This expansion is just the beginning, with further installations planned in two more Swiss casinos in the coming weeks. This rapid rollout is part of SYNOT's strategy to establish a strong presence in the Swiss gaming market.
SYNOT’s foray into Switzerland is a key part of its omni-channel strategy, which seamlessly integrates online and land-based gaming. While SYNOT has already been active in the Swiss online gaming sector through collaborations with various operators, the availability of its games in physical casinos brings a unified gaming experience to players. The Firebird Red gaming system ensures that players can enjoy a consistent and engaging experience whether they are playing online or in a casino.
SYNOT is well-regarded for its high-quality and innovative gaming products. The company’s reputation for excellence is expected to resonate well with Swiss casino operators and players. By bringing its advanced gaming systems and diverse game portfolio to Switzerland, SYNOT aims to enhance the gaming landscape and provide new entertainment opportunities.
Impact on the Swiss Gaming Market
SYNOT's entry into the Swiss market is poised to make a noteworthy impact. The introduction of the Eclipse FL-32 cabinets and the Firebird Red gaming system is set to boost the gaming experience for Swiss players. SYNOT's products are designed to meet the needs of the modern gaming audience, offering both entertainment and reliability.
The successful installations at Casino Admiral Mendrisio and St. Gallen Casino highlight SYNOT's strategic approach to partnerships. By collaborating with established casinos, SYNOT can leverage local expertise and market insights, ensuring a smooth and impactful market entry. With plans for additional installations, SYNOT's future in Switzerland looks promising, with sustained growth and a strong market presence on the horizon.
"The Swiss market is one of the most lucrative casino markets in Europe and therefore we consider this launch a great success. The market is highly regulated and competitive. In addition, operating gaming equipment in this country requires GLI-11 certification, including the appropriate certification transfer for the Swiss market. Of course, our company meets all these requirements," said Miroslav Valenta Jr., Sales Director of the SYNOT Group.
"We have high ambitions. Our goal is to gradually bring our products to all casinos in Switzerland. We are seeing an active interest in our products, which we are very pleased about. We also have strong support from our distributor. We are cooperating with our exclusive distributor for Germany and Switzerland - the company E-Systems," added Miroslav Valenta Jr., noting that this cooperation is a project that SYNOT has been working on for a long time, both from a product and business perspective.
“After many positive feedbacks from German casinos throughout the past years, it soon became our combined goal to also enter the competitive Swiss market, which we have successfully achieved now! Many thanks go to our long-term partner Casinò Admiral Mendrisio, who acted quickly and therefore was able to celebrate the debut of SYNOT’s great cabinets & games in all of Switzerland,“ commented Thomas Steuer, Sales Director of E-Systems.
“We’re looking forward to many more launches in other Swiss casinos in the near future and we’re confident that SYNOT will become an inherent part of the Swiss market product mix.“
Source:
''SYNOT SUCCESSFULLY ENTERED THE SWISS MARKET WITH CASINO PRODUCTS'', synotgroup.com, July 16, 2024.
