Playtech Secures Agreement with Parx Interactive in Michigan

Playtech, a world-class provider of gambling technology content, has closed a deal with Parx Interactive and Gun Lake Casino to launch a new iGaming app in Michigan, Play Gun Lake.

The latest app will be powered by the IMS platform and Player Account Management (PAM) and will include Playtech proprietary iGaming titles.

The delivery of the new app is part of Playtech’s agreement with Parx Interactive, which was concluded in February this year. The deal will also see other products rolling out in Michigan, New Jersey, Pennsylvania, and Indiana as well as other US jurisdictions.

Parx Casino is the most established brand in Pennsylvania and first to launch Playtech’s IMS platform in the United States, joining other leading providers in the sector. Playtech’s IMS platform, on the other hand, is known for delivering cutting-edge backend solutions for the iGaming and sports betting industry.

Commenting on the new deal, Chief Operating Officer at Playtech, Shimon Akad said:

“The launch of Playtech’s iGaming partnership with Parx Casino is another key milestone in the development and delivery of our US strategy. The US is a highly sophisticated market and therefore demands a technology solution that provides a high-quality customer experience.

We look forward to continuing our work with Parx Casino to deliver industry-leading gambling entertainment across multiple states and products.”

On the other side, SVP iGaming and Sports at Parx Casino, Matthew Cullen says that his company is delighted to launch playgunlake.com, a brand-new iGaming app in Michigan via Playtech which will bring progress to Parx into the Michigan iGaming market. Parx is regularly expanding its catalog to take player experience to next level, and doing the same thing with Playtech’s products will be more than exciting.

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Playtech is an established provider of gambling tech products for the casino market. Its portfolio consists of some of the most interesting categories such as casino, live casino, virtual sports, sports betting, bingo, and poker. The brand is specialized in delivering content and services to its clients as well as powerful business intelligence software. The company has developed one of the most powerful omnichannel platforms in the market, Playtech One, standing out with marketing expertise, CRM, single wallet functionality, and responsible gambling solutions.

The brand acquired the leading Italian sports betting and gaming brand, Snai, in 2018. It is listed on the Main Market of the London Stock Exchange and employs 6,400 people across 24 countries.

Source:

“Playtech launches partnership with Parx Interactive in Michigan”, playtech.com, April 28, 2021.