Playtech and TruNarrative Team up to Deliver Global Compliance Platform to the Industry

Risk and compliance specialist TruNarrative and online gambling technology giant, Playtech, entered a successful partnership to level up safety. Under the terms of the deal, the two companies will cooperate to deliver an integrated global compliance platform to the gaming industry.

The main objective of the successful coalition is to increase global regulatory requirements and challenges faced by the industry. At the same time, they will also maintain the balance between building cost-effective compliance capabilities, and remaining adaptable to changing regulations and risks in versatile jurisdictions.

Commenting on the alignment, Anthony Evans, VP of Product Strategy at Playtech, declared as follows:

“In linking Playtech’s core gaming products and its BetBuddy safer gambling analytics software with TruNarrative’s compliance platform, we are enabling operators to access a unique safer gambling solution.”

Taking Safety to Higher Levels

TruNarrative, the global market disruptor in risk compliance and transactional monitoring solutions was founded with a single mission - “To make safe commerce simpler.”

The company’s head office is located in Leeds…

…but they also have departments in London, New York, Hong Kong, Beijing, and Singapore. The team is focused on transforming the fraud, identity, KYC and AML process by continually providing products built on state-of-the-art technology, at the same time bringing the best of data science to ambitious companies of all sizes.

Adam Doyle, Head of Gaming at TruNarrative, shared his thoughts on the collaboration:

“We are excited to be working with Playtech and are looking forward to delivering truly innovative customer onboarding, safer gambling and risk management solutions to its partners.”

Tackling Challenges

Following the strategic partnership, operators using Playtech’s IMS platform will gain access to the TruNarrative solution via direct integration. This way, multi-brand risk management strategies can now be developed from within a single platform.

Ian Ince, Head of Regulatory Affairs and Compliance at Playtech pointed out:

“The increasingly complex regulatory framework is the single biggest challenge facing gambling businesses operating in regulated markets. This partnership will help operators answer this challenge.”

Playtech’s customers will benefit from a single platform to manage customer risk, and the vast field includes Age & Identity Verification, Document Validation, Safer Gambling Services, PEP & Sanctions Screening, and Ongoing Monitoring.

Make Room for Compliance, Please

Following Apple’s update regarding HTML5 games, operators faced a gigantic challenge, as they were instructed to make their apps compliant by September 3. Otherwise, they risk being removed from the store.

Luckily, the deadline was prolonged…

…but Playtech came up with a smart solution of their own, which allows clients to easily build native apps that are iOS compatible using a Software Development Kit (SDK) with no cost and risk of extensive investment in additional software developers.

Besides this, the app encompasses complete back-end functionality including integration with Playtech’s Engagement 360 platform, compatibility with third-party gamification tools and the BetBuddy Responsible Gambling platform.

Source:

“Playtech and TruNarrative join forces on safer gambling”, trunarrative.com, December 17, 2019.