LeoVegas Introduces Brands of Leo, Creates Proprietary Multibrand Platform

LeoVegas Gambling Plc is about to unleash the entire suite of their in-house, customized gaming products under the moniker, Brands of Leo! These will be launched via the Group's proprietary multibrand platform, which will serve as a starting point for the diversification of their portfolio.

This was revealed in an official press statement released on Friday, with the Group's CEO, Gustaf Hagman, pointing out that the launch of a first brand should be happening shortly, after which, following the development will be just as exciting.

A More Specific Targeting of Customers

Through Brands of Leo, Hagman argues, new brands will be distinctly targeted to different customer groups…

…“Some of them are looking for niche functionality and others that are driven by the charm of novelty that a new and fresh brand offers,” he stated and continued:

“LeoVegas’ goal has always been to market a global brand with a local touch – a successful strategy for leovegas.com that continues to take market shares. To meet needs that have emerged in certain markets, we now plan to launch more brands.”

These will be presented to a specific audience with a higher level of flexibility and scalability, because of their multibrand functionality developed on proprietary core platform belonging to LeoVegas.

The company's ultimate ambition is to “raise the bar in the industry and always offer something new and unique while maintaining our overall focus on responsible gaming.”

The Fruits of Last Year's Labor

This multibrand strategy is a desired outcome of a proprietary platform upgrade that was completed in 2018...

...and that made it more flexible and scalable than ever before. Adaptation of multiple new brands expands and develops the said platform to new levels.

Of course, seeing as how LeoVegas is a well-established name in a highly-competitive industry...

...these new brands will have an upper hand owing to this favorable position. The official statement reads that, “This in the form of credibility and history in relation to suppliers - both in terms of cooperation as well as to contract negotiations. Brands of Leo is being spearheaded by a small entrepreneurial team within the Group, which is in line with LeoVegas’ plan to increase the efficiency of its existing resources.”

Part of a Larger Scheme

Brands of Leo strategy should work in LeoVegas' favor when it comes to their expansion and eventual realization of the financial target of reaching 600 million EUR in annual revenue by 2021.

Having successfully launched in the Swedish re-regulated market, the company could put yet another novelty to its advantage and achievement of this particular objective:

The new sports betting brand, Pixel.bet, saw the light of day in late February/early March with the idea of spreading across the entire European continent after securing its position in Nordic markets.

Source:

“LeoVegas launches proprietary multibrand platform”, news.cision.com, March 15, 2019.