LeoVegas Group has announced that a successful conclusion to their applying for a second iGaming license in Sweden is leading to the launch of company's new online brand – pixel.bet!
Swedish Gambling Authority (Spelinspektionen) has granted a five-year online gambling and sports betting license to this website that already went live in country...
...and heralds an ambition of becoming a leading esports and betting brand not just in Nordic region, but in rest of Europe as well. It will also offer table games and live dealer experience.
Brand With a Strong Backing
CEO of a newly instated online casino brand, Eirik Kristiansen, hails the acquisition of this license which he says will provide an opportunity to offer products and passion for esports betting to people of Sweden.
“Moreover, we have added a truly exciting casino experience that we know customers will appreciate. This springboard in Sweden will also position us for continued expansion internationally.” he added.
LeoVegas Group's CEO Gustaf Hagman also weighed in with his remarks:
"During a year when we focus on strong growth but also on cost efficiency, it is inspiring to see that pixel.bet are developing well and that we as a Group can benefit from our economies of scale with the sharing of resources and knowledge between our companies.”
Going For a Well-Rounded Package
Pixel.net's bright purple looks reveal a contemporary platform whose architecture is constructed well-according to demands of a modern-day player on the go...
...delivering what they deem “the smoothest sportsbook”, the site boasts “swift and secure payments” with a wide variety of payment options through secure payment providers.
Making sure that all their clients' needs are met, site's customer support works all day and all night. However, something that may be setting them apart from the rest...
...is the very helpful News segment that contains valuable tips and tricks for esports buffs, such as tournament team strategies, guides on becoming a better ingame leader and up-to-date, relevant info on all events in regards to this up-and-coming gaming vertical.
An Exclusive Premiere
On March 6th, LeoVegas online casino will launch a world-premiere of Iron Dog Studio's latest slot game, Viking Wilds. Iron Dog's mother company, UK-based 1x2 Network made the announcement in late January.
After last year's “most challenging 12 months in company history”, the financial goals for 2019 have been adjusted and prolonged until 2019 or 2020, according to CEO Hagman. Despite the 25% revenue rise in Q4, certain struggles in UK market, rising staff expenditures and other factors led to streamlining being mentioned the number one priority for this year.
Source:
“LeoVegas Launches a New Brand – pixel.bet”, prnewswire.com, February 26th 2019
