LeoVegas Group announces the expansion of its sports betting arm!

The company will launch its brand expekt on another leading market in Europe to reach an even greater number of players and guarantee a better position!

Re-Building Reputation in Denmark!

Great news comes to Denmark, where LeoVegas Group has just presented its Expekt brand! Building on the success of its Swedish market entry in 2021, Expekt has quickly established itself as one of the best sports betting brands!

The introduction of the new expekt in Denmark, known as "nye expekt" further strengthens LeoVegas Group's sports betting offerings for Danish customers. This move aligns with the company's strategy of entering new markets and driving growth in the sports betting sector.

Already Known Brand!

Expekt is a well-known brand in the Nordic region that was introduced in Sweden only a year earlier under the name "nya expekt" or the "new expekt." Shortly after the launch, the brand experienced enormous popularity and growth and secured an enviable position in the region.

As one of the leading sports betting brands in the region, Expekt has been offering its products to players in the Nordics for years. After a decade of absence in Denmark, the company returns in full glory to bring its exciting products to fans from this market!

Exciting features and products are now accessible to local players, and to get to them you need to open your phone and install the application!

LeoVegas Group's decision to reintroduce Expekt to Denmark is just another major move that will benefit both the company and local bettors! As it continues its international expansion, the launch in Denmark serves as another milestone in the company's growth journey.

With competitive odds and a comprehensive iGaming experience, it is poised to become a prominent player in the Danish sports betting landscape once again.

Gustaf Hagman, CEO at LeoVegas Group, said "Expekt is one of the strongest brands in the Nordics, and we're thrilled to be relaunching nye expekt in Denmark with a modern app and competitive odds. We have a clear strategy to expand by increasing the number of brands and markets where we're present, and we see great potential for growth in sports betting."

Source:

“LeoVegas Group launches “nye expekt” in Denmark, strengthening the sports betting offering’’, europeangaming.eu, May 16, 2023.