LeoVegas Gets New Swedish iGaming License

Online gaming brand, LeoVegas Gaming Plc are one of the first casino operators to have their Swedish iGaming license approved by the authorities. As such, they will be granted a permission to offer their online casino and sports betting services in Sweden starting next year.

Sweden Takes it Up a Notch

Swedish online gambling has been under a complete overhaul for more than a year, as the gambling market in this country was facing a massive issue concerning unlicensed operators flooding the iGaming scene.

The re-regulated market is going to kick off in less than a month – January 1st 2019...

...Country's gambling regulatory body, Lotteriinspentionen has instated a new licensing technique that will come with much sterner measures for all who don't comply to new rules.

The licensing process itself will be significantly more selective than before:

Only those brands that were given a license will be permitted to run business in Sweden while all others will be closed down.

LeoVegas Does it All by the Book

Such a climate constitutes a perfect setting for LeoVegas...

...the company focuses solely on regulated markets and those in the process of being regulated, as the new corporate strategy is outlined for next year. 35% of company's revenue comes from regulated markets and activities in newly-regulated Sweden could boost this figure to 60% in first half of 2019.

Sweden is a very important market for LeoVegas

As the company's CEO, Gustav Hagman puts it, LeoVegas is the most well-known online casino brand in Sweden. On being licensed in this country, he says:

"Finally - we have been waiting for this day for a long time and is a milestone in LeoVegas history! We have worked hard with the extensive application process and I am very proud of our work. LeoVegas currently has gaming licenses in several countries and has thus broad experience operating in a regulated environment.”

Sustainable Gaming is the Way to Go

Hagman adds that the company has invested substantially in responsible gambling in recent years, which is a segment that will make up a fundamental part of their operations in the years to come.

“Being among the first operators to receive a gambling licence is a quality seal and affirms LeoVegas as a leading, long-term and serious actor in the industry. LeoVegas is the most well-known online casino brand in Sweden.[1] We believe we offer the best mobile gaming experience. This combination is hard to beat and gives us a strong position in our home market where we continue to grow,” he said.

Their focus on responsible gambling has pushed them forward towards producing LeoSafePlay as a standalone business based on machine learning and AI.

Also, the company has – using their wealth of experience from doing business on regulated markets – developed marketing methods that allow them to offer gaming experiences in a sustainable way – specifically, this means that the registry of players who have opted to close their accounts serves as a tool in responsible gambling.

Source:

“LeoVegas among first to receive gambling license in Sweden”, news.cision.com, November 30, 2018.