William Hill Expands to Three US States

British bookmaker William Hill has signed a deal with Las Vegas-based casino operator Golden Entertainment that will enable it to expand its reach in Nevada and manage the operator’s sports services in Maryland and Montana.

Omnipresent in Nevada

So far, the bookmaker operates over 100 locations in Nevada, including Golden Entertainment’s sportsbooks at the Pahrump Nugget Hotel and Gambling Hall, sportsbooks at the Colorado Belle and Edgewater casinos (Laughlin) the operator is about to acquire some 80 deposit kiosks, and third-party distributed locations statewide. The London-based bookmaker is also present in Nevada’s and New Jersey’s mobile gaming industry.

Under the agreement, William Hill will also get to manage sportsbooks at the Aquarius (Laughlin), Arizona Charlie’s Decatur (Las Vegas), Arizona Charlie’s Boulder (Las Vegas), and Stratosphere (Las Vegas).

Montana and Maryland Coming up Next

In addition, should Montana and Maryland legalize sports betting, the Britain-based brand will also get to operate all of Golden Entertainment’s properties in the two states.

Quoiting Chief operating officer at Golden Entertainment, Steve Arcana:

“We are excited to expand our current relationship with William Hill, which has a proven sports wagering platform not only in Nevada but around the world. We look forward to growing our business in Nevada and other jurisdictions through this partnership.”

Hill Expanding in Multiple States, Rapidly

In September, the bookmaker partnered with Eldorado Resorts to provide the operator with gaming- and online sports betting services for the next 25 years.

Last week, it also inked a deal with IGT that stipulates the signatories are to “mutually consider all future sports wagering opportunities” and “bid requests from US lotteries.”

Hill expects to launch in Nevada with Golden before the year-end.

Source:

“Hills expands US sports betting push with Golden Entertainment”, igamingbusiness.com, October 3, 2018.