Evolution to Supply William Hill with Live Casino Content Across USA

Exactly eight days after rebranding on October 1st, Evolution, one of the leading providers of Live Casino solutions in the world, has announced a partnership with William Hill, a bookmaker with 86 years of heritage. The arrangement regards distribution of live casino content and services across the USA.

As reported by Evolution, the agreement is valid for the whole of the USA and it will begin with the rollout of Live Casino for William Hill in New Jersey. Streaming is likely to start live from Evolution’s Atlantic City studio, with additional states soon to follow. On a related note, the company’s next corporate brand should reflect the diversity of the group’s operations and represent its activities more acurately.

A Historic Partnership

For those who are not familiar with William Hill PLC, let’s just say it’s one of the world’s leading betting and gaming companies, employing over 12,500 people. The bookmaker’s origins stem from the UK, where it was founded back in 1934. It is listed on the London Stock Exchange and in 2012, the enterprise established William Hill US with a focus on retail and mobile operations in Nevada, which is now the largest sports betting business in the USA.

The US division currently operates 113 race and sportsbooks in Nevada and the state’s leading mobile sports betting app. William Hill also operates in New Jersey, Indiana, West Virginia, Iowa, Florida, Mississippi, New Mexico, Delaware and Rhode Island.

Johan Nordstrom, chief executive officer Malta and chief commercial officer at Evolution, commented the landmark deal with William Hill by saying:

“We are very proud to have been selected by William Hill US. Our Live Casino solutions have been instrumental in helping to make William Hill’s Live Casino a stand-out offering in regulated European markets. We very much look forward to achieving the same high levels of success for William Hill in the United States.”

Among the upcoming products are therefore Live Roulette, Live Baccarat, Super Sic Bo & Dragon Tiger, Live Poker, Live Blackjack and more.

A Breakthrough with BetMGM

Back in August, the leading provider of live casino solutions and gameshows has confirmed a US-wide agreement with BetMGM, the joint venture between MGM Resorts International and GVC Holdings. This arrangement between the two companies launched live casino services at BetMGM’s brands across the US.

Initially, the agreement involved numerous live table games, including gameshows such as Crazy Time, Mega Ball, Monopoly Live and more. These products are now available not only to customers at BetMGM, but sister brands Borgata Online and Party Casino as well. As stated by the operator, this agreement will extend the existing live games line-up delivered by Ezugi, which in fact became part of Evolution Gaming in November 2018.

Johan Nordstrom, chief executive officer at Evolution in Malta, stated that the team is honoured to work closely with BetMGM in the fast-developing US live gaming market. A partnership with a company of this magnitude is certainly a natural extension of Evolution’s existing relationship with GVC Holdings’ brands, added CEO.

Source:

“Evolution and William Hill Announce Partnership for US Market”, evolution.com, October 9th, 2020.