William Hill and Eldorado Commit to Partnership

UK betting group giant, William Hill, has been very busy of late on US soil. After helping sports betting go live in Rhode Island, appointing new US marketing chief and providing a sportsbook to Ocean Resort in Atlantic City, it seems they have just landed their biggest gig yet...

…The US sports betting market is about to become all about William Hill, as they've signed the record-breaking deal with one of the biggest casino operators, Eldorado Resorts.

City of Gold

Thanks to this partnership, William Hill will launch their premium sportsbook in more than 20 casino properties across 11 states!

It's landmark after landmark for the UK company, as they've become the first to take legal bets in New Jersey whose market was opened in June.

William Hill will be Eldorado's exclusive online and land-based sports betting provider and strategic partner.

The partnership has been signed for 25 years and will provide William Hill access to Nevada, West Virginia and Mississippi, among other states like Florida, Iowa, Ohio and Pennsylvania.

The two brands will commence a joint work on exclusive in-casino sportsbook and infrastructure required.

Most Attractive Casino Venture

Eldorado is currently in the process of purchasing Tropicana Entertainment which has seven resorts. The company will also, as a result of this deal, get 20% of stakes in William Hill US.

William Hill's CEO, Philip Bowcock, commented on the historical agreement:

"Partnering with Eldorado gives William Hill access to one of the largest and most attractive casino footprints with 23 million customers across multiple states. This partnership provides extensive cross sell and profit growth opportunities to both parties. Together, we are positioned to capture the evolving US opportunity - starting with land-based sports betting and extending to digital sports betting and, in some states, online gaming."

Eldorado's chairman and CEO, Gary Carano, was also enthused:

"Having worked with the company since 2012, we believe William Hill represents the gold standard in global sports betting and we are confident that our expanded partnership will be successful. “We look forward to bringing the excitement of sports betting to customers across our growing platform of leading casino resorts, creating value for all shareholders."

Source:

“William Hill partners with casino giant Eldorado”, igamingbusiness.com, September 5, 2018.