StarVegas Expands Slots Offering in Italy with Pragmatic Play

One of Italy’s favorite iGaming destinations, StarVegas, has entered the new year by adding another major software contributor to the lobby – Pragmatic Play. The new deal marks an important expansion in the Italian market for both companies, especially for the operator whose sustainable regional growth dates back to 2012.

The leading content provider to the iGaming industry continues to produce up to five new slot titles a month, including an occasional live casino offering and bingo variant. Its multi-product portfolio is available through a single API, allowing Greentube’s Italian B2C brand to easily include classic and new releases such as Emerald King, Mysterious Egypt and Voodoo Magic.

Enhance Included in the Package

Apart from catering Pragmatic Play’s rapidly growing slot offering to its customers, StarVegas.it will also launch a selection of multi-award-winning titles such as Wolf Gold and other smashing hits Cowboys Gold, as well as a Megaways debut title, Great Rhino Megaways.

As an integral part of the package, Italy’s popular gaming destination will also get access to the provider’s suite of gamification tools, Enhance. The program includes highly acclaimed Drops and Wins prizes, which are proven to drive engagement and player retention in many jurisdictions.

As reported, the agreement marks another significant commercial success for Pragmatic Play in regulated European markets. Prior to launching with StarVegas, the studio made an impressive marketing leap in Croatia and reached new players in LatAm by teaming up with Solbet. In addition, the supplier went live with Boldt’s BPlay brand in Argentina and Paraguay, confirming its leading role in the region.

Yossi Barzely, chief business development officer at Pragmatic Play, said about the agreement:

“We’re delighted to partner with Greentube’s Italian operator brand, StarVegas. Growing in regulated markets has long been a priority for us and we’re very pleased to be launching our slots with such a renowned and popular operator.”

Adam Warren, managing director at StarVegas.it, added:

“Pragmatic Play has a diverse and exciting slot offering and we’re thrilled to add it to our growing collection of products. Finding innovative content is vital to maintain growth in our industry and we couldn’t be happier with what Pragmatic Play is bringing to our casino.”

New Features and Upcoming Titles

At the beginning of 2021, Pragmatic decided to enhance player experience by integrating a unique replay feature that lets each customer share their biggest wins with the gaming community. Named simply Replay, the function enables slot users to generate playbacks of their top 100 wins and publish them on favorite social media platforms.

The feature is currently available on selected games such as Wolf Gold, Book of Tut and The Dog House Megaways, but it should become available with more video slots in the future.

On 27 January, the aggregator rolled out a 7x6 highly volatile slot Madame Destiny that utilizes the Megaways mechanics and provides players with 200,704 ways to win. It follows the route of Great Rhino and The Dog House, studio’s top-performing releases with a host of features, innovative reel layout and engaging gameplay.

Source:

“Pragmatic Play Rolls out Slots with StarVegas.it”, pragmaticplay.com, January 25th, 2021.