SOFTSWISS, a leading technology provider in the iGaming industry with over 15 years of experience, has unveiled an innovative Geo-Distributed Redirect feature within its affiliate tracking platform, Affilka. This new tool aims to optimize user engagement and conversion rates by significantly reducing the time it takes for users to reach their intended websites through referral links, ultimately enhancing user experience.
Enhanced Redirect Times Through Regional Clusters
The Geo-Distributed Redirect feature utilizes regional clusters to intelligently route users to destination pages based on their location. By directing users through the nearest server clusters, the system minimizes the time taken to reach the landing page, enhancing user experience. This feature’s flexibility makes it capable of expanding to support a wide variety of regions, ensuring that operators can maintain high performance and efficiency regardless of where users access their platforms.
Affilka’s new feature has achieved significant improvements in redirect speeds, which in turn has contributed to higher engagement. Simulated testing in one of the regions demonstrated a decrease in redirect time from 1.5 seconds to an impressive 300-500 milliseconds. This improvement results in a 2.5 to 5 times faster response, making it one of the most responsive solutions available today.
The faster redirection allows more users to successfully reach the targeted sites, leading to a reported increase in successful website visits by 3.5% to 7%. These improvements in website traffic also foster more registrations and deposits, directly impacting operators’ revenue.
In addition to boosting conversion rates, the Geo-Distributed Redirect feature provides enhanced fault tolerance and increased service reliability. This capability means that even if unexpected network challenges arise, the system can dynamically redirect users to alternative routes. This adaptability is crucial for sustaining a seamless experience, reducing the likelihood of interrupted sessions, and ensuring consistent availability across diverse markets. Such resilience is invaluable in today’s highly competitive iGaming industry, where reliability directly impacts user retention and satisfaction.
Industry Insight from Affilka's Product Lead
Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shared his perspective on the new development: “With the launch of our Geo-Distributed Redirect feature, we are addressing the needs of clients targeting users worldwide. By reducing redirection times and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for customers looking to expand their global reach.” Bichan’s comment underscores SOFTSWISS’s commitment to supporting its partners in delivering an optimized user experience tailored to diverse regions, ultimately contributing to their growth in the global market.
The release of this feature aligns with SOFTSWISS’s broader strategy to support operators in their promotional efforts. Alongside the Geo-Distributed Redirect feature, SOFTSWISS recently published the Casino SEO Audit: The Ultimate Guide, offering valuable insights for operators aiming to increase their project visibility. By focusing on both affiliate marketing tools and SEO guidance, SOFTSWISS provides a holistic approach that empowers operators to achieve sustainable growth in the iGaming sector.
In a bid to keep operators updated on its latest technological advancements, SOFTSWISS will showcase the Geo-Distributed Redirect feature and other updates at the upcoming SiGMA Europe Expo. Prospective and existing partners are invited to meet the SOFTSWISS team at stand 2145, where they can gain deeper insights into the company’s offerings and discuss new possibilities for their projects. Interested parties can schedule appointments through the contact form on the company’s website.
Source:
''Increase Redirect Speed by 5 Times with Affilka New Feature'' October 31, 2024.
