New Partnership Expands Peter & Sons' Reach in Italy

Game developer Peter & Sons has announced a strategic partnership with Octavian Lab, marking a significant milestone in its expansion within the Italian gaming market. The award-winning Barcelona-based studio, known for its creative and unconventional game designs, will see its content integrated into Octavian Lab’s platform.

Octavian Lab, based in Rome, is a well-established software provider catering to some of Italy's most prominent gaming operators. Among its clients are industry heavyweights such as Entain-owned Eurobet, Snaitech, Sisal, and Betfair. Recently recognized as the "Best Aggregator of the Year" at the EGR Italy Awards 2024, Octavian Lab’s influence and credibility in the Italian market make it an ideal partner for Peter & Sons’ ambitious growth plans.

A Big Step Forward with Eurobet

The partnership's initial rollout saw Peter & Sons’ games debut on Eurobet, one of Italy’s most recognizable gaming brands. Founded in 1995 and a digital betting pioneer since 1999, Eurobet has become a trusted name in both land-based and online sports betting. Its collaboration with Peter & Sons highlights the developer’s growing appeal in a market that has doubled in size over the past seven years.

Yann Bautista, Founder and Commercial Director at Peter & Sons, emphasized the importance of this step, stating: “Our games have already proved popular in Italy, so to move forward with a really big player like Octavian Lab was the next logical step. Italy is a very exciting market that has doubled in size over the last seven years, and we’re thrilled to increase our reach significantly through this deal.”

Since its establishment in 2019, Peter & Sons has been reshaping the gaming landscape with its focus on storytelling, visual artistry, and engaging gameplay. Drawing inspiration from comic books, science fiction, and unique narrative elements, the studio has developed a reputation for creating strikingly original slot games. Its efforts have not gone unnoticed, as the company secured three accolades at the MiGEA Malta iGaming Excellence Awards 2024, including the coveted title of "Best New Slots Developer of The Year."

’’ Peter & Sons has been wowing the industry since its 2019 formation with a stream of games that dare to be different.’’

Emanuele Nocentelli, CEO at Octavian Lab, shared his enthusiasm for the collaboration, noting: “Our platform powers some of the biggest names in Italian gaming, and that means we always want leading-edge content. Peter & Sons are a breath of fresh air. There’s no one reimagining casino gaming quite like Peter & Sons, and the result is a portfolio of inventive and unparalleled games that have a unique power to delight.”

A Promising Future

With Octavian Lab’s robust platform and established network of top-tier operators, Peter & Sons is set to gain substantial visibility and access to a broad audience in the Italian market. This partnership not only reinforces Peter & Sons’ position as a trailblazer in the industry but also highlights the growing demand for innovative gaming content in Italy.

As the Italian market continues to expand, this collaboration signals a bright future for both companies, with players gaining access to an ever-evolving library of creative and entertaining games.

Source:

''Peter & Sons bolsters Italian market presence via Octavian Lab deal'', igamingbusiness.com, November 20, 2024.