Artificial intelligence and cybersecurity remain integral to the iGaming industry's technological advances in 2025, as shown in SOFTSWISS’s latest research. A survey among iGaming stakeholders revealed that AI and machine learning are highly valued, scoring 8.2 out of 10 in terms of perceived importance. AI’s role in iGaming will be essential for enhancing personalization, identifying problem gambling behaviors, and even automating decision-making processes.
While AI is viewed as a vital asset, it also poses potential risks, particularly in cybersecurity. According to a survey conducted by Splunk, 36% of cybersecurity professionals identify AI-driven cyberattacks as a major threat. These concerns often stem from the unpredictable potential of AI. Investing in advanced AI-powered threat detection tools could address these concerns by continuously analyzing vast amounts of data to spot irregularities and prevent fraud in real-time, underscoring the need for proactive security measures.
Navigating Regulatory Challenges Across Global Markets
In 2025, iGaming companies will need to adapt swiftly to an increasingly complex global regulatory landscape, marked by region-specific compliance demands. These regulations address various business aspects, from tax compliance to ensuring player protection. With differing requirements in each market, businesses that effectively adjust to local regulations will be better positioned to succeed.
This regulatory evolution demands agility, as each jurisdiction continues to fine-tune its policies. For global operators, efficiently responding to these diverse regulations will be crucial in maintaining a strong competitive edge. Companies must prioritize compliance, understanding that regional adaptability will be a central factor in thriving within the regulated iGaming space.
In the iGaming industry, strong brand recognition is expected to be a key driver of growth in 2025, contributing to both player loyalty and brand visibility. As operators aim to cultivate lasting connections with players, building a reputation as a trusted name will be essential. A well-defined brand identity that inspires trust and engagement will distinguish successful iGaming platforms in a competitive market.
Key marketing methods identified by SOFTSWISS survey respondents for achieving these goals include influencer collaborations, affiliate programs, SEO, and paid advertising. Among these, SEO stands out, with digital industry data indicating it yields the highest return on investment, surpassing 29%. This insight reinforces SEO’s role as a high-impact marketing channel, essential for maximizing reach and securing lasting player loyalty.
Mergers and acquisitions (M&A) remain central to growth strategies within the iGaming sector, as businesses look to expand into new markets and acquire innovative technologies. In 2025, M&A activity will continue to drive significant changes in the industry landscape, facilitating cross-market entry and portfolio expansion.
For instance, SOFTSWISS utilizes this strategy to enter the South African market and broaden its product offerings. The South African iGaming industry shows promising potential, with projected revenue nearing 65 million euros by 2028. Strategic acquisitions not only offer immediate access to new audiences but also enable companies to integrate advanced tools and diversify their service offerings.
Valentina Bagniya, SOFTSWISS’s Chief Marketing Officer, highlights the importance of understanding industry trends when planning future strategies: “Understanding the trends shaping the future of iGaming is essential when planning next year’s strategy. As a leading industry expert and trendsetter, SOFTSWISS recognises these emerging directions and takes responsibility in offering a visionary iGaming Trends 2025 Report for the needs of the whole community.”
Insights from the SOFTSWISS iGaming Trends 2025 Report
SOFTSWISS’s latest report provides an in-depth look into the trends that will define the iGaming industry in 2025. Compiled with contributions from eight partner brands, the report draws on data from SOFTSWISS’s vast Game Aggregator platform, extensive media research, and industry expertise honed over 15 years.
Additionally, it reflects input from more than 1,200 interviews conducted annually with leading brands, including contributions from industry names like SBC, SiGMA, SPRIBE, Oddin.gg, Blask, Boomerang Partners, BGaming, and CryptoProcessing. This collaboration offers a comprehensive and multifaceted view of current and emerging trends.
As the third edition in a trusted series, the SOFTSWISS iGaming Trends report is well-regarded within the industry. Previous reports have seen significant engagement, with over 3,500 downloads, underlining its ongoing value. This year’s 100-plus page edition includes a thorough examination of regulatory trends, marketing strategies, technological developments, and business growth avenues. The report’s findings are data-driven, informed by over 53,900 news items, media resources, and expert insights.
An added benefit of this report is the exclusive email series it offers, allowing industry professionals ongoing access to updated trends and expert commentary. This continuing resource is designed to support stakeholders in remaining proactive, informed, and competitive as they navigate the iGaming landscape’s evolving dynamics.
Source:
''SOFTSWISS iGaming Trends 2025 Report'' Press Release. November 11, 2024.
