PlayUZU, SkillOnNet’s flagship Spanish-language online casino, has officially launched in Peru following the implementation of the country’s new online gambling regulations. The brand, known for its customer-centric approach and commitment to transparency, aims to captivate Peruvian players with its unique proposition of never imposing wagering requirements.
Peruvian players now have access to localized content and top-tier games on the platform En el Casino Online Perú 50 Giros Gratis I PlayUZU. Unlike many competitors, PlayUZU takes pride in offering bonuses without any hidden conditions or playthrough requirements, positioning itself as a “fair” casino.
Marketing Campaign to Showcase Core Values
The launch in Peru is being supported by a comprehensive multimedia marketing campaign designed to highlight PlayUZU’s core principles: simplicity, fun, transparency, and responsible gaming.
A substantial television advertising push is at the heart of this strategy, complemented by digital efforts across social media, search engine optimization, and influencer collaborations. The campaign’s overarching goal is to emphasize PlayUZU’s innovative gaming environment, one that allows players to enjoy themselves regardless of the outcome.
PlayUZU has been steadily growing its presence in the Latin American market since its debut in Spain in 2020, where it quickly became a household name. In recent years, the brand has entered other key markets, including Mexico and Buenos Aires City, solidifying its regional footprint.
Peru became an attractive destination for operators like PlayUZU following the introduction of its new licensing framework in February 2024. PlayUZU was among the first to secure approval from the country’s regulator, marking a significant milestone in its Latin American expansion strategy.
Diverse Games Portfolio for Peruvian Players
A major draw of the platform is its extensive games portfolio, featuring titles from some of the world’s leading game studios. By offering this robust selection of top-quality games, PlayUZU aims to provide Peruvian players with a diverse and engaging online casino experience tailored to local preferences.
Helena Rico, Head of Marketing for Spain and Latin America at PlayUZU, emphasized the brand’s dedication to fairness and transparency. She stated: “In an industry dominated by bonuses with complicated terms and conditions and deceptive small print, we think Peruvian players will enjoy PlayUZU’s unique proposition of a fair deal with no wagering requirements. We also believe that by providing players with a fun and localized gaming experience, we can make PlayUZU a top brand in this exciting new market.”
By focusing on a straightforward, user-friendly gaming experience, PlayUZU hopes to resonate with players seeking a trustworthy and entertaining platform in Peru’s growing online casino landscape.
Source:
''PlayUZU Now Live in Peru'' Press Release. November 26, 2024.
