PlayUZU, the Spanish version of the popular PlayOJO casino supplied by SkillOnNet, has just introduced a top TV and digital ad campaign in Mexico. This will be another important step for the company in the LatAm market after entering the Mexican jurisdiction last year.
The campaign will follow the “Thumbs up” principle that has been utilized by PlayOJO in alternative markets such as the United Kingdom and Spain. It includes a hero character who is excited to have uncovered a fair, clear online casino so he shows the enthusiasm with thumbs up.
While wandering through a vivid city, the main character meets other people that have unveiled the funny and enjoyable PlayUZU experience, so they also show approval with thumbs up.
Players will also be able to see the tag line saying, “The transparent casino”. PlayUZU is one of the most powerful online casino brands in Mexico that doesn’t include any wagering requirements so players can keep all winnings both from spins and bonuses.
The company is also known for the USP solution, allowing players to get money back on all wagers whether they lose or win. This amount will be available on the user’s account immediately. Players will have an opportunity to wager the cash or withdraw money.
The latest campaign by the provider will be available across television including typical ads as well as integrations in the program and most popular TV shows in the state. This means that the provider can extend its recognition even more.
Apart from the TV, the ads will also be available across the broader digital ecosystem. It will involve Google Search, social media, native, programmatic ads, and media influencers to provide the widest possible outreach among different sorts of players.
Commenting on the new milestone, PlayUZU’s Head of Marketing for Spain and LatAm, Helena Rico, expressed her opinion:
“We´re very excited to finally take this step forward in Mexico and to showcase our presence in the market across TV and other digital media channels.
“We believe the campaign will allow us to compete equally with other casino operators that have been in the market for much longer than us.”
According to her words, disruptive positioning, and regular delivery of awards as real money along with a robust campaign will place PlayUZU at the forefront of the gaming sector, inspiring Mexican customers to sample incredible games and casino solutions for the first time.
Source:
“PlayUZU launches major TV and digital ad campaign in Mexico”, gameon.im, March 1, 2022.
Jesús Alberto
2 years ago
Newbie
im from mx and play at playuzu, hahaha, its really fun, they really offering the bonuses in a different way, its not a big win, but its attractive, the only bad thing, is their support, is really incredibly offensive to try to get support, you get ignored randomly, the more you ask for support, the more they ignore you... How...
im from mx and play at playuzu, hahaha, its really fun, they really offering the bonuses in a different way, its not a big win, but its attractive, the only bad thing, is their support, is really incredibly offensive to try to get support, you get ignored randomly, the more you ask for support, the more they ignore you... How can this be solved?, where do i should ask for the service im paying?, they offer 24/7 live chat, and yes, is there, but you get ignored. The first contact to support, the first 4, i got answered INMEDIATLY, then, they started to answer with HOURS or even the next day, even in they are online, they are obviously ignoring customer and thats really annoying and its not far that they announces features in their service that will not give at the end of the day, thats like a fraud... I hope they can solve this mainly, becouse some players need to contact support very commonly, and is a pain to wait one day for their useless answer...
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Bixy
2 years ago
Moderator
I can't believe they are powerful enough to exclude any wagering requirements so players can keep all winnings both from spins and bonuses. This would attract me to try out this casino.
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ana0206
2 years ago
Moderator
What a remarkable campaign for the company. I believe that the brand will get even more active customers who will recognize the value of PlayUZU casino…
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