PlayUZU, a leading Spanish-language online casino brand powered by SkillOnNet, has introduced its latest innovation for the Mexican market—a new branded slot game, Facutron. This September 9 release marks the operator's first collaboration with a local celebrity in Mexico, reinforcing PlayUZU’s dedication to offering customized gaming experiences for each market it serves.
A Local Celebrity Behind the Game
The star of Facutron is none other than Facundo Gómez Bruera, widely known as Facundo. Facundo, a beloved Mexican TV and radio host and influencer, has been an ambassador for PlayUZU since 2023. His recognizable presence in shows like Incógnito and Ya párate made him the perfect fit for PlayUZU, which shares his passion for fun, excitement, and a unique way of doing things.
PlayUZU Country Manager in Mexico, Iñaki Paz, emphasized the strategic alignment between the company and its celebrity ambassador. He explained that “Facundo’s openness to strengthening this successful relationship” played a significant role in the creation of Facutron. The slot reflects PlayUZU's core values of delivering a fun, safe, and socially responsible gaming experience.
Facundo's role in the slot game is more than just lending his likeness—he’s a key figure in the gameplay itself, calling the shots as players pursue the opportunity to win up to 5,000x their bet. The slot is packed with surprises and explosive features designed to cater to the preferences of Mexican players, offering an engaging and exciting experience.
Facutron stands out not only because of its celebrity tie-in but also because of its unique gameplay and design, crafted with local players in mind. This new slot underlines PlayUZU’s adherence to creating innovative products that resonate with regional audiences, ensuring a personalized gaming experience for every market in which they operate.
PlayUZU’s entrance into the Mexican market with a celebrity-branded slot is part of a broader effort by the company to strengthen its presence in Latin America. While the brand is already well-established in Spain, PlayUZU has been actively expanding its footprint across the region. It has made significant strides, particularly in Buenos Aires City, and is preparing for further growth with imminent launches under local licenses in Peru and Brazil.
This regional expansion demonstrates PlayUZU’s strategy of localizing its offerings to meet the needs and preferences of different markets. The company recognizes the importance of tailored experiences, which is why they focus on creating content that aligns with local culture and interests.
PlayUZU’s Unmatched Games Portfolio
In addition to Facutron, PlayUZU continues to offer a wide range of top-tier casino games. Its portfolio includes titles from some of the biggest and most reputable game studios in the industry, ensuring a premium selection for their users. By partnering with these game developers, PlayUZU is able to maintain its status as a leading destination for casual online casino players.
Iñaki Paz further elaborated on the company's approach, noting, “PlayUZU brand prides itself as the default destination for casual online casino players. Providing a fun, safe, and an entertaining place to enjoy the best casino games on offer.” This focus on entertainment and player satisfaction has helped the brand build a loyal following in Mexico and beyond.
The release of Facutron is expected to solidify PlayUZU’s standing as a top online casino choice for Mexican players. By integrating a beloved local figure like Facundo into their game offerings, PlayUZU is setting the stage for even more successful player engagement in the region. The company is confident that this collaboration will resonate with fun-seeking casino enthusiasts and further cement its position as a leader in the market.
As the online casino industry continues to grow in Mexico and Latin America, PlayUZU’s focus on localized, innovative products like Facutron will play a key role in its ongoing success. With plans to expand further into other Latin American markets, the brand shows no signs of slowing down. For now, Mexican players can look forward to enjoying the exciting new features of Facutron, and PlayUZU’s continued adherence to delivering a tailored, high-quality gaming experience.
Source:
''PlayUZU to Launch Facundo Slot ‘Facutron’ in Mexican Market'' Press Release. September 10, 2024.
