Pariplay Includes Sports betting To Its Aggregation Platform Via BtoBet

Part of Aspire and one of the most influential aggregators, Pariplay Ltd, has just included BtoBet’s sportsbook product live within its Fusion™ platform, enlarging its iGaming offer with another vertical.

Following the new launch, all Pariplay’s clients internationally will be able to integrate Aspire Global’s BtoBet portfolio swiftly and easily via a single API, with a faster integration time.

The inclusion of the sports solution enhances Pariplay’s industry position as the first brand to provide sportsbooks, casino titles, live content, virtual sports, and bingo, via an API and no additional work needed. This significantly reduces the time-to-market so operators will be more than satisfied with the opportunity. 

The introduction of BtoBet within Fusion™ is another important step for the traditional online casino brands looking for a fast entry into the industry. However, it is also useful for brands who already have a sportsbook solution in place but want to strengthen their suite by boosting it with BtoBet’s innovative product, without the requirement to invest significantly in the independent integration of the latest sportsbook. This results in decreased complexity, and scalability.

All-in-one sports and casino aggregation product saves costs in terms of tech integrations and maintenance while also increasing the breadth and quality of an operator’s portfolio.

Commenting on the newest milestone, Chief Commercial Officer at Pariplay, Enrico Bradamante, said:

“We are offering our partners a great opportunity to move more quickly than ever before in complementing their offering with a sportsbook product. BtoBet has built a deserved reputation as an industry leader and this simple, one-stop-shop solution allows operators to utilize an outstanding sportsbook offering to get to market quickly and scale at speed.”

According to his opinion, it’s a simple process that takes all the pain of different integrations away from the shoulders of brands and they are delighted to be able to provide it to both current and new partners.

On the other hand, Chief Operating Officer at BtoBet, Dima Reiderman, says that Pariplay has made massive strides within several markets all over the globe thanks to its extensive content offering. In continuing to supply operators with the best experience for customers without including costly, time-consuming phases, this product ticks all the boxes and enables operators to provide a top-tier betting experience to players and complement their online casino offering of sports betting. He added:

“This quick, seamless solution will enable online casinos to stake a major competitive advantage in providing a greater breadth of content in a fraction of the time than was possible before.”

Source:

“Pariplay adds sportsbetting to its aggregation portfolio through BtoBet integration”, pariplayltd.com, March 29, 2022.