BtoBet to Boost Platform with Player-Centric Content from Incentive Games

One of the leading platform providers and a proud owner of Neuron 3, BtoBet announces one more strategic cooperation, this time with Incentive Games, the Free-to-Play, and Paid-to-Play multi-sports game developer. Among the most outstanding benefits of the alignment is the inclusion of IG’s innovative and player-centered content to the operator’s cutting-edge platform.

By combining concepts of gamification, with sports events, the Edinburgh-located supplier enables its associates to engage clients at a high level with their target client base and help them monetize on that relationship.

John Gordon, CEO of Incentive, shared his impressions:

“We are delighted to have partnered with BtoBet, an established platform provider with a very strong foothold especially in our core markets of Latin America, Africa, and Europe.”

The Deal with Gamification Specialist

As per the agreement, Paid-to-Play virtual sports games will become an integral part of the operator’s content portfolio, with a particular focus on the player requirements in Europe, Africa, and Latin America.

Expressing her content for partnering up with gamification specialist, Sabrina Soldà, BtoBet’s Chief Marketing Officer, said:

“The aggregation of their content to our portfolio, particularly with through their F2P and P2P games, allow us to enable our partners to target a much broader audience by providing players with a format of the game that appeals to them and works on the devices they use, notwithstanding the different market scenarios and requirements.”

Out-Of-The-Box Content

Incentive Games has built a strong reputation for developing games specifically for territories where cellular data costs are still a significant barrier for plenty of punters.

Moreover…

… they cater to the needs of players from regions where there is a limited live sport or to those who are not usually drawn to regular casino games. In addition to this, releases are optimized for Opera Mini Extreme.

Gordon also added:

“Our games have proved to be very powerful when it comes to acquisition and retention and we believe they will be just as popular with BtoBet’s customers. We look forward to a long and successful relationship with our new partner.”

So far…

… the company has aligned with several renowned brands such as SG Digital, Singular, SB Tech, Every Matrix, and more, and scored multiple awards such as Yahoo Sports Technology Award, EGR B2B, and several others.

Becoming an iGaming Leader

This year has been more than successful for BtoBet, as it has reached a significant milestone of more than 100 partnerships. Also, it reinforced the catalog significantly, equipping it with more than 8,000 releases.

Among numerous brands…

…the company joined forces with, there’s cooperation with Red Rake, Espresso, LSports, WinPrincess Casino Tanzania, and more.

Moreover, it officially presented its powerful Neuron 3 platform. Although already utilized by several companies, it was premiered ICE London 2020 conference.

By putting consumers in the center of the experience, imposing no restrictions regarding time, place, and mediums, they promote a player-centric approach and bring more value to their clients.

Source:

“BtoBet partners with gamification specialist Incentive Games”, btobet.com, July 30, 2020.