BtoBet (iGaming and Sportsbook Platform Provider) Making Major Strides: Interview with CEO Alessandro Fried

BtoBet has made major moves in the iGaming market with the use of Artificial Intelligence technology available in its casino and sportsbook platforms. Flexibility is the key to the company’s success and with an existing presence in regulated gambling markets, the team has its eye on up and coming regions including The United States and Brazil. We spoke with the company’s CEO, Alessandro Fried, to learn more about BtoBet’s stance on subjects like compliance, technology and their vision of the future of the online gambling sector.

Q: BtoBet is a one stop shop for in terms of gambling products and solutions. Is there one area in particular that is your specialty and is most in demand by your clients?

A: If I were to pinpoint the major strengths of the Neuron Sports and Neuron Gaming platforms, I would say flexibility, scalability and personalization. These are the three elements that we have sought from the very start, merging this approach through the use of technology. Nowadays both our current and potential partners seek to be provided with a flexible platform that can easily and seamlessly integrate any third party applications, and which is capable to scale and meet all the requirements of any regulated market, be it the more mature markets such as the European one, or the emerging markets such as LatAm and Africa.

Of equal importance, as the market especially the more saturated ones become more congested, and where thus brand unicity is becoming ever more important, operators are seeking to place their player at the heart of the whole UX process, providing him with a tailored experience that truly reflects his preferences. In order to create such a holistic experience, operators need to have at their disposal next generation platforms, which are able to harness and assimilate player data on a real-time basis, thus allowing the platform to recommend content and to a certain extent predict what the player has in mind to do next.

Q: Artificial Intelligence is an interesting topic in the iGaming world. How is AI technology used in the Neuron Gaming platform?

A: Now more than ever, operators are seeking to close the gap to other entertainment industries and deliver a more tailored experience to their players. A tailored experience is only made possible if operators are provided with the adequate tools to collect and analyze player data on the go. The Neuron Gaming platform implements AI technology at its core allowing the platform to harness this player data and assimilate it and through advanced segmentation filter tag players to different clusters.

Thus a player can be classified as a VIP, but also a live casino player, or fall under the segment of an avid football punter, whilst at the same time also being a potential daily racer. It is through the use of AI technology that operators are able to provide players with their content of preference and trigger different messages and promotions to increase and maximize the player lifecycle. 

Q: The White Label Partnership Program is less than a year old. Please tell us more about it.A: Even though we have launched the White Label Partner (WLP) Program less than a year ago, I must say that it has been a huge success, with the program exponentially increasing its footprint in the African and Latin American region. I dare say that the WLP Program has introduced a revolutionary approach introducing the concept of “uberization” to the iGaming industry, adopting a straight forward concept based on four pillars:

- Simplicity: White Label Operators gain access to a lite version of the advanced technology at the core of the Neuron platforms.
- Ease of mind: A regional BtoBet Certified Partner will handle all operation and time-consuming management aspect of their business.
- Cost-effective: The WLP Program is ultimately cost-effective because it entails less investment in human resources from the WLO.
- Quality: The service that the WLO and his fold of players will be receiving is the same high standard of quality that is now synonymous with the BtoBet brand.

Q: With the introduction of new regulations from various jurisdictions in recent times, have you been affected? If so, how do you ensure compliance and remain on top of such changes?

A: BtoBet is constantly keeping itself updated from a regulatory point of view in order to maintain the high standards of compliance of our global operations, including the new and existing markets. In this continuously evolving industry ongoing knowledge and learning is part of the daily routine. Our team constantly monitor the ongoing scenarios in order to keep the business in line with all the juridical requirements of all markets in which we operate.

This high degree of compliance must be in turn reflected in proficient technological scalability with the platform seamlessly adapting to all these requirements without missing a beat.

Q: Which markets are you currently targeting and are there any plans for additional areas in the future?

A: BtoBet already has a major presence in all regulated markets. The company boasts of a huge footprint and is considered as a technological leader in Africa, Latin America, and Europe. As stated above we are constantly on the lookout for new evolving regulatory opportunities, and are always ready to take hold of any opportunities that present themselves from a regulatory point of view. At this point in time, amongst other markets, we are monitoring the new US market and the potential opportunity that a regulated Brazilian could offer.

Q: Where do you see the iGaming market headed from a technological standpoint?

A: The market must place increasing importance on the user experience on a micro-level, especially at a time where acquiring new players is becoming costlier, and growth in the more mature markets is plateauing. Operators must emulate the Netflix experience and start delivering an experience reflecting each and every player’s preference.

And this approach applies not only to the saturated European market, but also to the emerging ones, where the holistic UX is at times lackluster.