Pariplay® Inks Strategic Agreement with ComeOn Group

Pariplay, the leading aggregator and content provider behind top-performing online casino solutions, seems determined to conquer the world, as 2024 has already brought the company three significant partnerships. The most recent brand to align with is no other than ComeOn Group, a gigantic corporation with a large network of 15 casinos and over 190 game providers.

With approvals from renowned gambling regulators such as the Malta Gaming Authority, the New Jersey DGE, the Pennsylvania Gaming Control Board, Ontario’s AGCO, and many more, Pariplay runs business in line with the most rigorous standards of the industry. Being an international provider, it has offices in six important iGaming markets- Malta, Israel, Bulgaria, Gibraltar, USA and India.

Andrew Maclean, VP of Sales at Pariplay, said:

“ComeOn Group is one of the foremost operator groups in Europe and this is an important agreement for us. We believe that we will deliver a games portfolio that speaks directly to player appetites through the Fusion® aggregation platform, starting with our own Wizard Games content.”

Important Collaboration

Under the terms of the deal, Pariplay, NeoGames’ subsidiary, will launch games available on its Fusion platform to all brands operating under ComeOn Group’s umbrella. This includes the company’s flagship brand, ComeOn!, which is already live in multiple key jurisdictions, among which Denmark, Ontario, and the Netherlands.

Looking forward to hearing customers’ reactions on the newest catalog expansion, Cristiano Blanco, Chief Product Officer at ComeOn Group, said:

“We are always looking for partners that put a safe entertainment experience at the forefront of their business, which we feel we have found in Pariplay as a partner.”

As Andrew Maclean previously hinted, the very first batch of games to be added will be content created by the company’s in-house development studio Wizard Games. After this, products from other game providers will be added subsequently, ensuring players are given more and more releases to choose from.

Worldwide Expansion Continues

The partnership with ComeOn Group comes shortly after a couple of equally important deals in LatAm, the United States, North America, and Africa.

Teaming up with Hard Rock Digital in New Jersey helped Pariplay grow its presence in the US, and so did the alignment with Rush Street Interactive in Pennsylvania.

By joining forces with Caesars Sportsbook & Casino, the aggregator reinforced its presence in Ontario. North American expansion also saw the company aligning with Wazdan, welcoming its finest games.

The end of April last year was crucial for cementing Swedish presence as well. Pariplay acquired a new B2B license issued by the Swedish Gambling Authority, the Spelinspektionen, enabling the company to operate in the market for 5 years.

Also, cooperations were made with several creative content providers and renowned operators, to ensure even better visibility and more diversified porfolio. January 2023 brought an agreement with Mancala Gaming, while February was marked with Jelly Entertainment partnership and BoyleSports deal. In March the company tied knots with ELYSIUM Studios, while May brought a strategic deal with REEVO.

As for the current year, the Ignite® program was expanded with the addition of 916 Gaming. Agreement with PlayStar once again firmed the company’s reputation in New Jersey, giving its clients a unique opportunity to explore numerous amazing games.

Source:

“Pariplay® expands global influence through ComeOn Group deal”, pariplayltd.com, January 23, 2024.