Pariplay Grows Presence in the U.S. by Teaming up with Hard Rock Digital in New Jersey

One of the leading providers of iLottery and iGaming solutions, NeoGames S.A., has announced that its recently acquired subsidiary from 2022, Pariplay, is continuing its expansion in North America.

Thanks to a strategic partnership with Hard Rock Digital and its Hard Rock Bet platform in New Jersey, the company’s groundbreaking studio, Wizard Games, will bring an array of captivating slot games, including popular titles like Dragons of the North and Spirit of Mustang to the fingertips of gaming enthusiasts in the Garden State.

Wizard Games Launching Full Portfolio

As announced, the collaboration will see Pariplay launch a variety of feature-rich and innovative slot games from its game studio, Wizard Games, via its Fusion aggregation platform.

Among the most popular titles to go live are Dragons of the North, Spirit of Mustang, and Wolf Riches, now available to players on the Hard Rock Bet platform in New Jersey.

This move further solidifies the young studio’s position in a developing market, complementing existing partnerships in New Jersey. Wizard Games has a remarkable collection of slots which is already live in various regions across North America, including Michigan, West Virginia, Alberta, Ontario, and Atlantic Canada.

Meanwhile, Hard Rock Digital recently introduced its Hard Rock Bet platform in New Jersey, capable of offering a highly-rated, user-friendly online gaming experience to players throughout the state.

According to its users, the platform features classic titles and games commonly found on the casino floor at Hard Rock Hotel & Casino Atlantic City.

Although Wizard Games is well-established in key European markets, the development firm is rapidly gaining popularity among local players in North America. This expansion aligns with the studio's goal of increased growth in a region considered pivotal to its success.

Tsachi Maimon, president and head of iGaming at NeoGames, expressed enthusiasm about the partnership, stating, “New Jersey is an extremely important market for us, so we're delighted to be growing further with Hard Rock Digital.”

He also commented that the provider’s portfolio is now full of high-quality content, ready to bring more exciting games to new players in the States through this fruitful partnership.

Hard Rock to Enrich Online Experience

Grant Williams, senior vice president of casino at Hard Rock Digital, commented on the collaboration, saying that the brand is thrilled to be adding Wizard Games and its expansive portfolio to the highly-rated Hard Rock Bet platform in New Jersey.

With a huge selection of slots from Wizard Games, as well as table games, and live dealer options, Hard Rock Bet will now be in a better position to entertain its players like no one else.

This strategic partnership strengthens Pariplay's foothold in the North American market and it also enriches the gaming experience for players on the Hard Rock Bet platform in New Jersey.

If you’re a local, make sure to try it and tell us what you think!

Source:

“NeoGames’ Pariplay continues North American expansion with Hard Rock Bet launch in New Jersey”, neogames.com, November 16^th, 2023.