Pariplay Boosts Its Ignite Program with Jelly Entertainment

NeoGames subsidiary Pariplay®, one of the most influential aggregators and content providers, has secured a deal with Jelly Entertainment for its award-winning Ignite® program.

Under the terms of the agreement, the game developer will gain access to a special program that enables simple and scalable entry to regulated jurisdictions where Pariplay® is currently present. At the same time, the company can take advantage of the provider’s global distribution network.

This deal means that Jelly can produce games via Pariplay’s turnkey development framework, which will facilitate its growth, while new launches will be backed by a suite of engagement solutions.

Jelly has become the latest company to become part of the Ignite® program, as Pariplay® wants to extend its initiative, which consists of a number of developers.

Ignite® supports different coding languages and enables content to be created quickly with lower costs, boosting game developers to enter global markets.

From the Media

Commenting on the new agreement, Callum Harris, Director of Partnerships at Pariplay®, says that their Ignite® program has proven to provide emerging developers the opportunity to roll out their suite to a range of operators, as well as produce amazing game content.

He added:

“This initiative is one we’re very proud of, and we’re extremely happy to add Jelly to its ranks. We hold Jelly in high esteem for their innovative spirit, top-notch quality, and ability to deliver captivating and entertaining games, and look forward to our collaborations together.”

On the other hand, Victoria Newbolt, Marketing Lead at Jelly Entertainment, notes that the brand is delighted to join Ignite®, as they look to additionally scale up our international reach. Being selected to join is one more validation of the company’s rising talent.

She continued:

“The sheer scope of Pariplay®’s distribution network gives it a huge advantage, and we can’t wait to see our games live with some of its partners.”

Recent News from the Aggregator

Pariplay is focused on enhancing its presence across the world. One of the recent deals signed by the company is with Mancala Gaming. According to the terms of the deal, the aggregator will enhance its Fusion platform with brand-new releases. As a reminder, the premium product of the company already has more than 14,000 releases from over 80 developers. Games that will be included via the partnership are Candy Clash, Fruit Collector, Séance: Mysterious Attic, and many more.

Pariplay is a cutting-edge aggregator and provider of innovative solutions such as the Fusion® aggregation platform and the Ignite® Studio development – both standing out with quality and versatility.

Source:

“Pariplay® grows Ignite® programme with Jelly Entertainment”, pariplayltd.com, February 3, 2023.