Popular Swedish casino operator, LeoVegas Gambling Plc, has once again stepped up and exceeded expectations by presenting a new brand oriented towards their home market – GoGoCasino!
Launched as a maiden brand under the company's recently unveiled proprietary platform, it was developed by a small team of experts by using the Group's existing resources...
...which aligns with a corporate mission to have the efficiency increased with the said resources by launching even more custom-tailored brands.
So Good They Had to Name it Twice
GoGoCasino will contribute towards complementing and diversifying the firm's portfolio as well as a new proprietary multibrand platform presented under the moniker, Brands of Leo.
According to the official press release...
...the new product will “combine the best functions in casino with a high level of user friendliness and alluring design.” Its inventiveness is bound to provide one of the smoothest gaming experiences in the entire iGaming industry.
The Brands of Leo platform is one of LeoVegas' strategies that should see them achieve a financial target of $600 million in revenue by 2021.
Modern, Fun and Fast
LeoVegas Group's CEO, Gustaf Hagman, commented:
“Shortly after going live with our multibrand portfolio we are now launching GoGoCasino. The brand has a modern and fun tone that conveys a smooth experience and fills a hole in the market.”
He added that the new casino will set an entirely new standard for the industry and will matter to customers who value simplicity and speed. Hagman remarks on clients' response which has thus far been very positive...
...and the company will use this to capitalize on its own strengths, experience and economies of scale. He also stressed that even though the new brand is only live in Sweden for the time being, it will eventually be launched in more markets.
Pixel.bet's High Aim
At the beginning of March, the operator premiered pixel.bet...
...having obtained a five-year license from Spelinspektionen, Sweden's brand new regulator watching over the relaunched market, the company has expressed interest in getting on the esports betting market that Pixel CEO, Eirik Christiansen sees as a big opportunity moving forward as it will “position them for continued expansion internationally.”
Pixel.bet, that would also use the Swish payment method, which is very popular in Sweden, is – much like GoGoCasino – going to be launched in other regulated markets of Europe, as it aims to become one of continent's recognizable, go-to esports hubs.
Source:
“LeoVegas launches GoGoCasino – with eye to take market shares in growing target group”, news.cision.com, March 25, 2019.
sharpe
5 years ago
Super Hero
Leo Vegas really has been gaining huge momentum in the last few years so probably the new casino will establish that tendency further and make their brand even more recognizable out there. The whole experience seems to be quite nice for the players except for the fact that the new GOGO casino will be available at first...
Leo Vegas really has been gaining huge momentum in the last few years so probably the new casino will establish that tendency further and make their brand even more recognizable out there. The whole experience seems to be quite nice for the players except for the fact that the new GOGO casino will be available at first only to the Swedish punters which is quite a shame for the rest of us to be honest...let's hope it would be released to other markets soon enough.
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TrufflePiggie
5 years ago
Newbie
Just checked it out, it looks really cool and different. I hope they keep going down this path.
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