Lion Gaming: Developing Products Using Bleeding-Edge Technology

Lion Gaming is all about innovation, transparency and commitment to delivering outstanding products to operators and players worldwide. The provider of white-label solutions to casinos and sportsbooks is future-oriented and focused on the next-gen gamer with crypto and on-chain wagering.

Today we talk with Dan Janik, CMO of Lion Gaming, about their favourite products and plans for the future. 

Q: How do you set yourself apart in the competitive world of iGaming?

A: Everyone knows that the iGaming industry is fiercely competitive. At their core, most iGaming platforms offer operators the same features, games, and access to sports betting markets, making it difficult to stand out in the marketplace. Lion Gaming’s ethos has always been to engineer products using bleeding-edge technology, and that has been what’s helped us stand out in the industry. When it comes to web3 iGaming solutions that incorporate innovative features like on-chain wagering, web3 wallet and digital asset integrations, airdrop functionality, and much more, our products are second to none.

Q: Your brand offers traditional and next-generation sports betting and casino solutions - can you elaborate on how you cater to the increasing demands of next-gen gamblers?

A: It all ties back into our ethos of developing products using bleeding-edge technology. As we navigate a world that’s rapidly adopting crypto, blockchain, and web3 technology, Lion Gaming is uniquely positioned to help operators capture players that expect web3 features in their iGaming experiences. We’re building products for the future and anticipate that more players will not only expect but demand these types of features from operators. Otherwise, they are going to look elsewhere for an operator that isn’t “behind the times”.

Q: What is your most popular product and why? Do you plan to keep the focus on both sports and casino solutions?

A: Most operators wish to include an online casino and a sportsbook in their offerings to capture, cross-sell, and retain their players. Having both solutions satisfy player demands all in one place. In that regard, it’s hard to say whether our casino or sportsbook products are more popular. What I can say for certain is that more clients are asking about and including web3 wallet integrations in their operations, so I’d say the integration of web3 wallets like Metamask are the most popular feature across our product suite. Especially with next-gen players, integrating web3 wallets makes playing with crypto easy, seamless, and familiar. Our core focus will be on casino and sportsbook solutions, but the technology that supports those solutions will continue to evolve to make those gaming experiences more entertaining and immersive. 

Q: You launched the innovative Fer0x Engine in June this year. What makes this engine ground-breaking and why should operators and players opt for this tech over all others?

A: The power of the Fer0x Engine is the result of the technology that Lion Gaming has engineered into it. If we go back to the first question about what makes Lion Gaming stand out, it’s the web3 features that are available across our casino and sportsbook solutions. We see blockchain and crypto adoption rising consistently year over year across the globe, and countless industries adopting such technologies. The iGaming industry will be no different, and we’re pioneering this next-generation of iGaming with the Fer0x Engine. It wouldn’t surprise me at all if crypto wagers far outpace and eventually eliminate wagering in fiat currency. So, if operators want to build for long-term success, incorporating this type of technology is the way to do so, and Lion Gaming’s Fer0x Engine is ready to lead the way.

Q: We are witnessing major global regulatory changes in the gaming industry, with new markets continually emerging. What are your target markets right now and do you plan to expand?

A: We’re a global company with global aspirations. As such, our target markets include both established and emerging markets in the iGaming industry. While new markets are consistently emerging and are attractive for everyone in the industry, we must be aware of and adhere to the regulatory frameworks that are also consistently evolving as well. Compliance with these regulatory frameworks is considered a pillar of success for our company, and we will continue to expand in accordance with the allowances provided by those frameworks.

Q: How do you see the industry in the coming years? Do you have a long-term growth strategy considering the trends?

A: The iGaming industry is poised for remarkable growth fuelled by the 24/7 accessibility of iGaming, improved global internet infrastructure, the rise of smartphones, regulation, changes in attitudes toward gambling, emerging technologies like blockchain, crypto, web3, virtual reality, augmented reality, and much more. There are some trends that most companies are taking advantage of such as mobile designs for operators or crypto payment options. Lion Gaming however is pioneering the next-generation of iGaming with the most advanced web3 technologies engineered into the Fer0x Engine, and we’re committed to continuing to incorporate the latest tech into our products. We’re confident that leveraging this tech and incorporating it into our products today, and not years from today, will give us a strong competitive advantage in the space and support our aspirations for long-term success.