Interview with Ihor Zarechnyi for LCB

Welcome to our latest interview here at LCB! Today, we're thrilled to be speaking with Evoplay, a leading name in the iGaming industry known for its innovative and immersive game offerings. From captivating slots and table games to dynamic instant and crash games, Evoplay has made a name for itself by pushing the boundaries of what gaming can be. We’ll be discussing their latest partnerships, award-winning games, and future plans for expansion and innovation. So, let’s dive in and learn more about what sets Evoplay apart in this competitive market.

Q: For our readers who might be new to your company, could you provide a brief overview of Evoplay and describe what sets your company apart in the highly competitive iGaming industry?

A: Evoplay is a leading iGaming developer renowned for its immersive and innovative titles, including slots, table games, as well as more dynamic offerings like instant and crash games.

We stand out by blending cutting-edge technology with creative game design, offering a unique player experience. Our focus on gamification and 3D experiences positions us as pioneers in the industry, constantly pushing the boundaries of what iGaming can be.

Q: Evoplay has recently announced partnerships with Vegas.hu and Sesame to enhance reach in Hungary and Bulgaria. Can you discuss the strategic significance of these partnerships and how they align with Evoplay’s goals for European market expansion?

A: Our partnerships with Vegas.hu and Sesame are strategic moves to strengthen our presence in the European market. These collaborations align with our broader goal of expanding across Europe by offering localised content that resonates with diverse player preferences, thereby enhancing our brand visibility and market share in these regions.

Q: As you expand into new markets, how does Evoplay handle the diverse regulatory challenges across different jurisdictions?

A: We approach regulatory challenges with a proactive and adaptive strategy, ensuring compliance with each jurisdiction’s unique requirements. Our dedicated legal and compliance teams work closely with local authorities to meet all standards, allowing us to provide safe and fair gaming experiences while rapidly expanding our global footprint. Having backup plans also helps us stay flexible and respond effectively to unforeseen challenges.

Q: Congratulations on winning the title of ‘Best Skill Games Supplier’ at EGR B2B Awards 2024 for your flagship game Adrenaline Rush. What do you believe sets you apart from competitors in creating skill-based games?

A: Our success with Adrenaline Rush stems from our focus on blending engaging gameplay with skill-based mechanics, offering players a unique, interactive experience. We prioritise innovation and player involvement, ensuring that our games are entertaining and rewarding. What truly sets us apart is our pioneering approach to integrating skill-based elements into our games, which makes us uniquely positioned in the iGaming landscape.

Q: Evoplay announced the release of Good Luck Spell. Could you elaborate on the creative process behind developing this specific game and what innovative features it offers to players?

A: The concept for Good Luck Spell was inspired by the universally recognisable magician archetype, aiming to create a deep connection with players familiar with figures like Gandalf, Merlin, and other legendary wizards. The game captivates players with its visually enchanting design and engaging features. A unique touch comes from the inclusion of scatter pays mechanics and magic drops, where magical artefacts pay anywhere on the reels and explode to create more winning combinations. The Magic Boxes, a feature that infuses the game with its own unique charm, can multiply wins up to an incredible x500. These and other features are designed to enhance the player's experience, making the slot adventure more magical and exciting rather than ordinary.

Q: Evoplay offers a range of promotional tools like tournaments, quests, and prize drops. How have your partners and their gaming communities received these tools? Can you share any success stories?

A: Our promotional tools have been met with enthusiasm by partners and players alike, significantly boosting engagement and retention rates.

According to internal data, tournaments and quests have consistently proven to be among our most effective and popular tools. As we see growing interest in different promotional tools, we regularly work on creating new ones. Recently, for example, our portfolio has been enriched with Wheel of Fortune, adding even more excitement for our audience.

As an example of effectiveness, one notable success is our collaboration with a major European operator, where our tournament feature increased player activity by 35%, showcasing the effectiveness of our gamified marketing solutions.

Q: Branded games can play a significant role in helping operators stand out in the competitive online casino market. How does Evoplay assist operators in leveraging branded games to differentiate themselves? What are the key factors that ensure the success of these branded games among players?

A: We assist operators by developing customised branded games that reflect their unique identity, helping them differentiate in the crowded market.

Our internal data analysis demonstrates that these qualitative benefits translate into substantial growth in business metrics. For example, compared to their original versions, branded games have shown increases of 98% in Rounds, 224% in GGR, 399% in Bet Sum, and 92% in Users. Key factors of this success include deep player engagement, recognisable brand elements, and high-quality game design, which together create a memorable and distinctive gaming experience that resonates with players.

Q: Evoplay is known for its innovative approach to game development. Can you talk about any recent technological advancements you’ve implemented and how they improve the gaming experience for users?

A: Our recent technological advancements have focused on accelerating delivery and reducing lead times for changes. This approach enables us to experiment more and rapidly introduce cutting-edge tech and product ideas to our users.

Building on this foundation, we are also committed to continually enhancing our UX/UI design to resonate with a global audience while ensuring a secure and high-quality gaming environment. For instance, we’ve introduced reliability checks in our instant and crash games, such as Adrenaline Rush: XCrash, which go beyond traditional random number generators to provide greater transparency and trust. At the same time, the integration of skill-based features into our games has elevated the player experience, offering a sense of real participation in the action. This innovation opens up new opportunities within the iGaming industry.

Q: Looking ahead, where do you see Evoplay in the next five years, and what markets or innovations are you targeting to achieve sustained growth and leadership in the iGaming industry?

A: In the next five years, we aim to enter strategic markets such as Canada and the USA, solidify our position in Latin America and other markets where we operate, and continue to innovate in game development. We plan to explore new technologies to create even more immersive and secure gaming experiences, driving sustained growth and market leadership.

Aligned with our ambitious goals, we're expanding our game portfolio with new types and innovative designs to boost partner metrics and deliver even more entertainment to players.