LCB Interviews TaDa Gaming: New Games, Markets & Future Plans

Time flies when you’re having fun. It’s been a year since we last caught up with leading casino content provider TaDa Gaming but they have been busy! Trademarked slot series, a suite of gamification tools, plus new signings across Latin America and Europe; and now the USA is in their sights. To find out what games and products we can look forward to, we sat down with Dahung Huang, Head of Product Management, TaDa Gaming to get the latest news.

It’s great to have TaDa Gaming back with us! A lot has happened since our last chat in 2023. Could you start by telling us about some of the key developments and achievements for TaDa Gaming over the past year?

Thank you for having us back! 2024 has been a rollercoaster so far: to date, we have released over 50 different styles of games with unique features from Fishing-shooting jackpots, table games with a twist and Crash to diverse themes such as treasure hunts and Egypt, boxing and dance music, taking our portfolio to 150+; we have created sequels and series; and are delighted with the response to our first DARKREEL™ release, Nightfall Hunting, as well as our TriLuck ^TM series.

We have developed gamification tools, with GiftCode first to launch. Offering an instant reward, one click will add GiftCode to any of our releases. Currently the reward is Free Spins but GiftCode is designed to be completely flexible, so rewards can be targeted to operator choice, specific audience and even individual player preference.

We have secured gaming licences from Sweden’s Spelinspektionen, The Hellenic Gaming Authority in Greece and we are waiting for confirmation from both Romania and the UK for licences from them so we can operate in more regulated markets globally. We increased our payment gateways to over 100 options; and have signed with multiple new clients to give players unrivalled access to our portfolio. And there’s still a lot more to come!

Q:Definitely a busy year for you! The TriLuck™ series has been generating a lot of buzz in the gaming community. For those who might not be familiar, can you give us an overview of what the TriLuck™ series is all about?

The easiest way to explain our new TriLuck™ series is from the original concept idea of three separate features interacting together to deliver accumulative wins, plus players have the chance to unlock all three features in a single spin for maximum wins. Each release, regardless of theme, has three ‘pots’ which hold the feature that triggers a particular type of win.

However, we have added an extra level of immersive play to this ‘3 pots’ concept by adding in traditional bonus features such as progressive jackpots, free spins, wheels of fortune and more to increase the excitement and win/prize potential.

Q: Can you tell us more about the "Triple Pots" concept? Where did this come from and why does it appeal to players?

The concept of the triple pots was originally a land-based casino slot machine. With its combination of literally three pots to hold the wins or bonuses, it is always one of the biggest draws in the casino. We saw how easily this would transfer to online slots to attract new players, offer flexibility in bonus integration choices, enable effective localisation and work across any theme or design.

This flexibility, which allows the mixing of additional bonus features and considerable win potential alongside straightforward rules for gameplay, is what makes TriLuck™ so appealing. So far, 3 Coin Treasures, 3 Lucky Piggy and 3 Pots Dragon are available to play, with five more scheduled across the remainder of 2024 and nine in production for 2025.

Their immediate impact has been impressive across every KPI and especially in the uplift in rounds played and percentage increase in player sign up across all releases. With 3 Lucky Piggy, the uplift of registered players increased by over10% taking the player base to almost a quarter of million worldwide in the first four weeks and still growing.

Furthermore, betting volume increased by a healthy 5% in the first two weeks and has continued to grow.

Q:One of your latest new concepts is DARKREEL™ Can you share a bit about the creative process behind this and how you think it will capture players' attention?

We use film and cinema genres as a creative base for a number of our releases. DARKREEL™ takes this further and is designed as a Gothic Horror series of slots. These are not so much ‘Halloween themed’ as Wes Craven or David Cronenberg led concepts. We want to create a real chill!

Our first release, Nightfall Hunting, takes players to the world of the Undead and a quest for justice. Using our signature innovation of triggering features within features to maximise the immersive gameplay and the win potential, this keeps players permanently on high alert while the film noir graphics add to the engagement.

Our unique Ex-MATCH™ feature also makes its first appearance. In Nightfall Hunting, this feature ‘upgrades’ the bonus round to even bigger win potential alongside some impressive graphics, driving the game and the gameplay forward.

As a complete offering, the mix of narrative, graphics, interconnected features and bonuses and 10,000x max bet all work together to deliver immersive play and genuine engagement. The next DARKREEL™ release will share the same suspense through high quality graphics and narrative, with big win potential through bonuses and features, but in a uniquely frightening style. You have been warned!

Q:As we wrap up, can you share what’s next for TaDa Gaming? Are there any exciting projects, partnerships, or innovations on the horizon that you can give us a sneak peek into?

We are very excited about our new suite of player engagement products, GiftCode, WinCard and Tournament. As mentioned earlier, we tested our first product, GiftCode, in Brazil through influencers and KOLs with nearly 100% take up.

WinCard and Tournament are in testing and will be released shortly. Following us on social media will ensure players get immediate news and the option to join in our promotions. All our releases are immersive, but this added gamification delivers random prizes and bonuses with no effort required. WinCard can also be stored so players carry over benefits to another round or even game which makes it both valuable and hugely engaging.

As always, we have many new releases scheduled into 2025, some unique features in development and a raft of new partnerships to announce. We go live in Italy towards the end of the year where we are looking forward to introducing our amazing fishing-shooting games to players, so as always, a lot is happening with TaDa Gaming.