In a move to significantly enhance its visibility and market presence, Playzia, a new but ambitious online casino games developer, has officially partnered with First Look Games. This strategic collaboration allows Playzia to extend the reach of its innovative, player-focused games through a wide network of affiliates, significantly increasing its exposure to a broader audience of players worldwide.
Playzia’s Vision for the Future
Founded in 2024 by an experienced industry professional with over two decades of expertise, Playzia is determined to make its mark as a top developer and distributor of online casino games. The company is committed to creating high-quality and localized games that cater to a wide range of player preferences. Its game portfolio includes an exciting mix of new mechanic slots, classic slot machines, jackpot games, table games, instant win games, crash games, and even mini probability games.
Playzia’s development roadmap is robust, with the studio planning to launch two new games every month. This will increase to three per month starting in 2025. With this steady stream of new content, Playzia is poised to maintain consistent momentum. Notably, the developer has exciting branded content in the works, ensuring that players will always have something fresh and engaging to look forward to.
Through its collaboration with First Look Games, Playzia gains the ability to directly showcase its growing game portfolio to a comprehensive network of approved affiliates. First Look Games provides Playzia with a branded game library where the developer can upload game assets such as game sheets, logos, images, videos, and demo links. These assets can be accessed by affiliates, enabling them to create engaging content like reviews, previews, and promotional materials that effectively capture the attention of players.
Affiliates are given the option to download these materials either individually or in bulk, streamlining the content creation process. Additionally, Playzia can offer exclusive early access to select affiliates, giving them a "first look" at new releases. This allows affiliates to generate pre-launch content, building excitement and anticipation ahead of upcoming game launches.
Key Industry Insights
Tom Galanis, CEO of First Look Games, expressed his enthusiasm about the partnership, saying, "We are delighted to welcome Playzia to the First Look Games platform. Playzia's dedication to innovation and delivering fun, player-driven games aligns perfectly with our mission to connect game studios with affiliates for effective promotion. We look forward to helping them reach new audiences and achieve their vision of becoming a leading content developer in the online gaming industry."
This collaboration is expected to enhance Playzia’s visibility across different markets, as affiliates create high-quality promotional content that highlights the company’s unique offerings. Affiliates play a key role in the online casino industry by delivering detailed reviews and previews of games, providing players with the information they need to choose games they enjoy.
Playzia is equally excited about the potential of this partnership. A spokesperson from the company stated, "We’re excited to partner with First Look Games, a leader in game marketing and affiliate connections. This partnership amplifies Playzia’s marketing efforts, giving us the right tools to showcase our entire portfolio. By leveraging First Look Games’ platform, we can enable affiliates to produce accurate content that drives player interest globally. We’re eager to see the impact this collaboration will have on our growth and success."
As Playzia continues to develop and release new games, the support from affiliates through the First Look Games platform will be instrumental in expanding its global footprint. The combination of a dynamic game development roadmap and strong affiliate marketing efforts positions Playzia to become a prominent name in the online casino gaming industry.
Source:
''Love to Playzia: Studio Partners with First Look Games'' Press Release. October 14, 2024.
