Perspective provider of Free-to-Play games has reached a deal with INTRALOT, Inc. to deliver its portfolio in Montana and Washington, DC. The new agreement will see the provider entering the US market and launching a selection of new games via sports wagering platforms in two American states.
Based on a 36-month agreement, Incentive’s Margin Selector, Bracket games and Dream Team will be accessible for NBA and NFL competitions and later available for special events. The offer will be valid starting from NCAA’s March Madness 2021 tournament – the biggest even in the US college basketball.
Incentive Games is already specialized in producing engaging B2B content, and its games will now be available in another fast-increasing market. The brand will support the recently launched operators Sports Bet Montana and GambetDC to increase retention and attract more interested customers.
The Free-to-Play games are an excellent choice for players across the globe. If you select 5 of them (or Margin Selector in the US), it will attract tens of thousands of new entrants per day, and more than 70% of users will play in consecutive weeks.
What Was Said About the New Deal
Incentive Games is famous as an excellent gaming provider, which designs and builds the leading apps in the country. Thanks to its solutions, brands are available to acquire and retain customers, increase the value of the customer base, reduce the cost per acquisition, Cross-sell other products and Improve the performance of the games.
Speaking on the new expansion, CEO of Incentive Games, John Gordon, said:
“INTRALOT is a power player in the global online and mobile gambling industry and is one of our most significant partners to date.
“As the US market continues to roll out and mature, operators will have to think outside the box to acquire and retain players at scale, and our Free-to-Play games have proved to be incredibly successful in this regard.”
CEO of Intralot Inc, Byron Boothe, noted:
“We are pleased to partner with Incentive Games to provide players in Montana and Washington, DC added value through the addition of Free-To-Play games on our sports wagering platforms.”
About the Brand
INTRALOT is a successful technology company established in 1992. It operates as the leading provider of gaming solutions across 42 regulated jurisdictions around the globe. The supplier recorded €0.7 bn turnover and employed more than 3.800 people in 2019, aiming to increase the presence and offer unrivalled gaming solutions. The company is based in Athens, Greece.
Source:
“Incentive Games Expands Presence to the US Market”, gameon.im, March 24, 2021.
