Groove Gaming Deepens ALEA Relationship with CasinoSecret Content Deal

Groove Gaming has made another important business step regarding a collaboration with ALEA. By joining CasinoSecret to international sister casino brands, SlotsMillion and AleaPlay, which currently serves a number of international markets including Germany, Japan, Austria, and Iceland...

…GG strengthened their relationship. CasinoSecret's portfolio currently hosts over 2500, which is a significant boost in this new tie-up with Groove Gaming.

Rapid Expansion of Powerful Team

Groove is gaining a lot of attention in the global iGaming market with a diverse portfolio of proprietary and 3rd party HTML5 video slots and table games as well as over 2500 casino games together with the biggest lotto, bingo, live games, scratch, multiplayers and sportsbook. Their innovative solutions help some of the world's top operators increase player value, generate new revenue opportunities and improve brand integrity. Apart from the growing library…

… the team’s services encompass advanced marketing and management system, risk management, regulatory compliance, business intelligence, affiliate promotion, and customer service, as well as support in launching, maintaining, and growing new online casinos. Commenting on the successful deal, Yahale Meltzer, Chief Operating Officer at Groove said:

“I’m delighted to be partnering with CasinoSecret, one of the hot new brands in Europe. We now have an extremely strong partner in ALEA who will benefit from our high-quality slots and live content for CasinoSecret. Given the increased scale of both businesses now operating in many jurisdictions, it made sense for us to update our partnership into something more wide-ranging.”

Award-winning Community with High Aspirations

ALEA was founded back in 2012 with the aim of creating a world-class online casino experience. The team aims to design and develop new technologies and innovations to drive player engagement and take the online casino to the next level. SlotsMillion is their flagship B2C brand while LadyLucks is a leading UK mobile casino. AleaPlay the game aggregator delivering partners over 3000 games to the market in only one integration. Moreover, the platform offers…

…a range of services to casinos and a user-friendly back office. The industry recognizes their efforts, which is why Parent ALEA got acclaimed as Innovator of the Year last year. In February this year, SlotsMillion was honored as Best Slots Operator at the IGA Awards celebrated in the city of London. Commenting on the latest deal, ALEA.com co-founder, Alexandre Tomic, declared as follows:

"Groove Gaming is a popular choice with our players across many countries. As a multi-award winning creator of innovative gaming experiences ALEA know what Groove Gaming's platform is packed with which is why we decided to deepen our relationship further. We really want to provide the best possible experience for our players, so we’re very much focused on innovation and expansion with solid companies like GrooveGaming.”

Venue Worth Visiting

CasinoSecret has made significant inroads into the market since launching late last year. The rapid growth is underpinned by a stable of brand performers that have become the respectable names in the global casino business, such as Extra Chilli by Big Time Gaming, Play’n GO…

…and now Groove. With plenty of unique features and top games from the leading providers, the hub has quickly carved a niche as a solid franchise. Offering a wide range of competitions popular with players, they incorporate multiple winning mechanics such as:

• instant score calculation
• real-time leaderboard ranking
• automated prize allocation

Source:

“GrooveGaming extends ALEA relationship with CasinoSecret content deal”, Press Release, June 19, 2019.