Casumo to Purchase Online Gaming Business CasinoSecret

An online gaming operator with exquisite deposit deals and fast payouts, Casumo, has announced a potential consideration to purchase CasinoSecret for an undisclosed sum, a report reads.

The acquisition would be the company’s first growth investment since foundation, allowing it to grow a network of top-performing brands on the global market. CasinoSecret was established in 2018 and it is licensed by the Malta Gaming Authority, one of three major control boards for land-based and online gambling services in the world.

Leveraging Strong Synergies

By establishing its business concept on player experience, CasinoSecret excels in using this aspect as a unique selling point, followed by a range of cashback offers that reward regular customers for continued play. Casumo first acquired a 40% stake in the business back in 2019 after recognizing the operator’s potential for expansion and increased retention.

Completing the acquisition would bring in more product and marketing expertise for the company, encouraging its existing and far-reaching brands to achieve bigger financial goals on the market.

Shelly Suter-Hadad, Casumo chief executive, explains:

“We have developed an ambitious and exciting collaboration with the team at CasinoSecret, which made the merger a clear next step from all perspectives. The acquisition will enable us to further leverage the strong synergies and shared direction of both businesses, while taking our group portfolio to the next level.”

Chief executive of Casumo’s potential franchise, Nadir Ounissi, added that the operator’s effort to provide the best online casino experience for customers fits its unique approach and business model.

“Together we now open new doors to shared expertise and exciting opportunities across the brands.”

As a reminder, this agreement comes only a year after the Maltese online casino and sportsbook company started to diversify its product offering by launching a Kambi-powered sports betting shop in the UK.

Throughout August and July, Casumo agreed to utilize Gaming Innovation Group’s platform for further distribution of products in the global market and also joined forces with BlueRibbon to put gamification at an enhanced level.

Live with Oryx, Red Rake and Groove

After the official announcement of adding CasinoSecret’s representative to our forum, giving players the much-needed assistance every step of the way, this authentic gaming platform revealed several content arrangements with top software suppliers.

Aside from going live with Oryx Gaming that very month, the operator embraced an entire gaming suite of Red Rake Gaming in April, importing classy player favorites such as Gustav Minebuster, Secrets of the Temple and Super 12 Stars.

In the midst of June, Groove Gaming stepped up to start another landmark rollout by joining CasinoSecret’s international sister casino brands, SlotsMillion and AleaPlay. The casino decided to integrate studio’s top-selling products since Groove is gaining a lot of attention in the global iGaming market.

Thanks to a diverse portfolio of proprietary and third party video slots, the company’s innovative solutions will help Casumo’s future leading brand to increase player value and eventually generate new revenue opportunities for improved brand integrity.

Source:

“Casumo to complete acquisition of CasinoSecret”, igamingbusiness.com, August 17th, 2020.