Casumo Joins Forces with BlueRibbon to Put Gamification at an Enhanced Level

Innovative provider of sportsbook and casino content, Casumo, has partnered with industry-leading B2B company and marketing provider, BlueRibbon Software.

As part of the agreement, Casumo will include new gaming options allowing players to enjoy an enhanced gaming experience. The deal will also increase player retention and strengthen the brand's presence in the market.

More About the Collaboration

Thanks to the latest deal with BlueRibbon, Casumo will have the possibility to take advantage of data insights and strong back-office tools, creating an exciting gaming experience for customers. The operator will also differentiate its current offering and further establish its position in regulated markets.

BlueRibbon is an excellent marketing enterprise that supplies users with powerful tools. Its products increase the loyalty of customers and overall engagement while delivering a full jackpot potential.

What Was Stated

Commenting on the new partnership, Director of Gaming at Casumo, Jacqui Gatt said:

“Partnering with BlueRibbon allows Casumo to further enrich and diversify its product. We look forward to having the flexibility to build custom in-house jackpots that will integrate within our unique gamification layer, as well as our Reel Races tournaments, delivering a more robust, immersive experience for players.”

Co-founder and CEO of BlueRibbon Software, Amir Askarov mentioned:

“Priding ourselves as industry disruptors, this strategic move for both ourselves and Casumo reinforces our shared passion for revolutionary gamification tools and enhanced customer engagement. Entering into such an esteemed partnership is testament to the strength of our capabilities as we endeavor to deliver on our promise of providing unique user experiences and content agnostic gaming solutions of the highest level.”

About:

Casumo is one of the leading online casino brands, established in 2012. Its team is passionate about delivering a superior experience with the right people, tools, and technology. The company is specialized in Casino, User experience, Gamification, Social Gaming, Technology, Start-up, Design, Engineering, and Imagineering. It is based in Ibrag, Is-Swieqi.

Source:

„Casumo and BlueRibbon Software team up – taking gamification to the next level“, europeangaming.eu,July 2, 2020.