Ezugi Sets the Bar High with Live Jackpot Roulette

The table games vertical has just received a refreshment in the style of engaging jackpots, as Ezugi rolled out its latest product ‘Live Jackpot Roulette’ in partnership with BlueRibbon Software, an innovative marketing platform for iGaming operators.

According to the supplier, players will experience next level excitement thanks to its partner’s ability to implement cutting-edge jackpot-based solutions into a range of products, now available to operators in many regulated jurisdictions. Ezugi’s expanding roulette games library is already famous for providing some of the most popular titles in the industry, including OTT Roulette, Auto Roulette, as well as variants in other categories.

Increased Customer Engagement

The devloper’s reputation in the gambling industry has grown over the years thanks to an incredibly high customer interest in progressive jackpots, whose demand is still growing. The addition of a newfangled product should earn Ezugi an even bigger recognition due to its ties with BlueRibbon, since the studio’s back-office and easily customizable outputs can be configured to suit operators’ requirements, which is an attractive proposition for both parties.

Moreover, private casino jackpots are also backed with a special feature to “incentivize player participation” from the very beginning of a session, allowing players to contribute to the pot by wagering and consequently increase the overall prize value.

Structuring jackpots is now available via numerous actions such as time, event driven drops, single and multi-level play or local community and achievement based awards. Ezugi’s proprietary instruments are designed to provide optimal benefits to promotional campaigns and even expand gaming opportunities by launching network wide draws during Summer.

Strengthening Market Positions

As an internationally acclaimed marketing platform, BlueRibbon is also known for collaborating with other leading software brands and operators, such as Pariplay and 888casino.

The company’s jackpot solutions are utilized globally by numerous other providers with tendencies to position themselves stronger on the market. Aside from boosting casino’s expansion abilities, the products emphasize operator’s strong desire to present only the best gaming solutions in emerging territories as well.

“The past year for Ezugi was all about enriching our offering and elevating our services. Now, with state-of-the-art studio facilities, cutting-edge game interface, certificates & licenses from top regulated markets, unique new Asian content, it was time for us to improve our retention & marketing tools,” said Ben Zairi, chief commercial officer at Ezugi.

Zairi added that BlueRibbon is a natural choice for the company, mainly due to its customizable software that allows operators to manage and control campaigns according to their understanding of the market.

Amir Askarov, chief executive at BlueRibbon, also commented the latest deal and said that player engagement on the aggregator’s platform has been chosen by leading operators and suppliers such as Mr Green to offer a new layer of loyalty.

As stated by Askarov, Ezugi is one of the leading live casino providers and signing the arrangement with them will strengthen the entire product offering not just with operators and platforms but also with leading content vendors. The CEO has also confirmed that both parties are looking to complement their joint product with a “bespoke gamification layer” to discern their offering and better engage with fans of the table games division.