GrooveGaming Joins Forces With Gamshy in Massive Content Distribution Deal

An agreement was reached between Gamshy and GrooveGaming, as the two gaming companies penned a contract that obliges them to create a synergy aimed towards opening up new opportunities for both brands.

With this move, Groove will be adding yet another choice for its entire operator base while Gamshy will be providing their best-performing content through a new distribution channel – their new partner's aggregation platform.

This will make their content available across 500+ casino brands belonging to Groove's network of operators.

International Expansion A Key Goal

Andrea Sipone, Gamshy's CEO, has provided his insight on the new deal:

"This is a great way to move on our strategy, which is to aim at international markets having become well known in our home market in Italy. It's empowering to work with a partner like GrooveGaming, who give us access to a huge market. Through this partnership we are bound to accelerate our growth."

Groove’s COO, Yahale Meltzer, added:

“GrooveGaming is continuing it's rapid growth and expanding its footprint as well as ramping-up our content offering. GrooveGaming provides operators with access to a growing library of games from a broad range of suppliers to create an ecosystem that is essentially plug-and-play. The addition of Gamshy's pioneering games will only enhance our platform."

Number One in Rome and Beyond

Gamshy is a Rome-based omni-channel business...

...that excels in area of design and advanced technology. They are renowned for their product's slick animations, top-notch 3D characterization and the “alternative ways to play games,” as they put it. On top of all that, there's the engaging graphic experience and in-game bonuses that made games such as Tubolarium, Western barn, Sweet Maniacs, Bad Monsters, Jumping Sushi and other such player favorites.

The company has announced the release of Inferno and Fruit Tribe slots in the near future.

A Portfolio of Rare Diversity

Groove’s o contains proprietary and 3rd party HTML5 slots and table games to over 2500 casinos as well as lotto, bingo, live games, scratchcards, multiplayers and sportsbooks.

Their platform is powered by innovative technology that gives them the opportunity to give operators a range of features with the purpose of enhancing customer experience and engagement and improve retention as well as extend the gameplay. The company has been making progress by forming numerous new partnerships with providers and operators.

Although their main vertical is creating games...

...they also provide services in the field of advanced marketing and management system, risk management, regulatory compliance, business intelligence, affiliate promotion and customer service, support in launching and growing new online casinos etc.

Source:

“Gamshy lends its game face to GrooveGaming to get into the global operator groove.”, Groove Gaming Newsletter, June 12, 2019.