GiG Pens Agreement with Hard Rock International

After signing a Letter of Intent on 12 October, 2018 a public company with headquarters in Malta, Gaming Innovation Group, has officially announced a contract with Hard Rock International. The agreement will include full integration of omni-channel sportsbook solutions, and the launch is scheduled for Q1 in 2019.

The technology company has been developing its sports betting platform for two years, along with some in-house titles that will soon enter the UK market, since the regulator granted permission to GiG to offer its products under a B2B license.

Hard Rock to Integrate Full Suite

According to the report, Hard Rock will incorporate the entire gaming library of GiG’s sports betting solutions, which covers Sports Connect, Trader and Goal. In other words, the catalog represents “a full omni-channel solution with Over the Counter (OTC) wagering and Self Service Betting Terminals (SSBT)… as well as online via desktop and mobile.”

Senior vice president of online gaming at Hard Rock, Kresimir Spajic, comments:

“The forthcoming launch of the Hard Rock Sportsbook in New Jersey will mark another step towards becoming a significant player in the national and international Sports Betting and Online Gaming industry. In the past few months GiG has proven to be an innovative, capable, flexible and trustworthy partner.

Such qualities together with vanguard Sportsbook technology and services enabled GiG to win our New Jersey Sportsbook RFP. We are positive that the extension of our partnership with GiG together with “skin” partnerships with leading international operators will enable Hard Rock Hotel & Casino Atlantic City to reach its ultimate goal of becoming New Jersey’s Sports Betting and Online Gaming market leader.”

This statement coincides with the operator’s expansion policy, since it’s expected that approximately 20 states will open to sports wagering by the year 2023. After the repeal of PASPA in May 2018, as well as the recent updates of major leagues in the country, commercial gambling has taken an upward path and many venues are slowly naming their partners, week after week…

Clear Statement of Quality

Although the two brands have collaborated for some time now, the casino’s management is delighted to have pinned another important agreement, that will strengthen its flexible and robust technical platform.

GiG has also enhanced its offerings in other fields by introducing Thrills, Trustly’s Pan N Play product which enables “lightning-fast transactions” for players who are located in Germany, Sweden and Finland. The company has also partnered with an external aggregator, Join Games, whose first game will launch in 2019.

Furthermore, the vendor recently celebrated two more important arrangements – catalog addition ‘Wild Reels’ and a supply deal with Jade Rabbit.

Here’s the entire statement of GiG’s chief executive, Robin Reed, regarding the agreement with Hard Rock:

“I am proud and delighted to have signed this agreement with our partner Hard Rock, our first inroad to sports betting in the exciting US market. It also headlines our continually strengthening partnership with Hard Rock across our iGaming ecosystem. It was a highly competitive pitch against the best Sportsbooks in the world, all vying to open up the US market.

Hard Rock choosing GiG to power its Sportsbook, is a clear statement as to the quality of our cutting-edge sports betting services at this very early stage of their roll-out. Hard Rock is a strong brand with scale, wide reach and with the same high ambitions as us. We look forward, with excitement, to continuing to support Hard Rock’s expansion and geographical growth."

Source:

“Gaming Innovation Group Signs Sportsbook Contract With Hard Rock International”, George Miller, europeangaming.eu, November 29, 2018.