Enteractive Strikes Deal with GiG to Add Three Flagship Brands into (Re)Activation Cloud® Platform

Industry leader in iGaming player retention and customer support, Enteractive announces a successful agreement with Gaming Innovation Group's (GIG). As stated in the deal, GIG’s flagship brands Rizk, Guts, and Kaboo will be added onto Enteractive’s (Re)Activation Cloud® platform.

This plug-and-play service should not only strengthen the focus and work on responsible gaming but augment the GIG brands’ player retention rates as well. Both companies have been expanding rapidly thanks to numerous strategic alliances with brands industry-wide.

Adding More Value

Enteractive’s ability to re-engage with inactive players in a scalable and personal way attracts companies from all over the world. GiG’s flagship venues are the latest addition to the growing number of Gaming brands, with clients such as Betsson, Kindred, Casumo and Aspire Global.

Ross Parkhill, GiG, Director of B2C Casino, said:

 “We expanded our partnership with Enteractive's reactivation cloud to cover all brands and markets. Their responsible approach, the ease of integration and a solid ROI make this partnership one which we see adding value well into the future."

Personalized Interaction

Pioneer in player (Re)Activation boosts retention and player loyalty by engaging with punters on a 1-on-1 conversation. Driven by human interaction, the powerful platform increases the operator’s P&L by activating inactive players.

These personalized conversations on the brand’s behalf…

…begin where the CRM processes end. High touch interactions require empathy and high awareness of human complexity which is a major lack of automated services. Ensuring highly secured data processing, all (Re)Activation methods used are GDPR and G4 compliant.

Mikael Hansson, Enteractive Founder, and CEO commented:

“We are delighted that GIG has selected us to assist them in further strengthening their focus on their great B2C brands Rizk, Guts, and Kaboo. We look forward to helping them achieve their targets through the deployment of our tools.”

As a small reminder, the innovative platform went live with Betsson Group in 2016, with two major goals- keeping active players active and reanimating the idle ones. The Group encompasses several online operators covering a wide spectrum of gambling products.

Highlights from GiG

In October 2019 the company received ISO 27001 certification for the second year in a row. The accreditation is awarded for development, infrastructure, network configuration and product operations in the iGaming industry, all hosted on the GiG Core platform.

In addition to this…

… the Oslo-listed iGaming corporation entered several crucial markets such as Spain (approved by Directorate General for the Regulation of Gambling) and New Zealand (thanks to the agreement with SkyCity Malta Limited).

However, September brought quite a shocking announcement, stating that the company decided to cease investments in their gaming studio, with immediate effect.

Source:

“Enteractive expands partnership with Gaming Innovation Group to integrate three flagship brands into (Re)Activation Cloud®”, Miller, George, February 11, 2020.