Casumo Agrees With Enteractive to Integrate Re-Activation Cloud

Industry leader in iGaming player retention and customer support, Enteractive, has announced an arrangement with Casumo to deploy its tech platform (Re)Activation Cloud.

Through this relationship, the operator will be able to extend its CRM cycle, boost player activity and enhance player loyalty. In addition, the casino will safeguard responsible gaming and present other innovative features of Enteractive’s plug-and-play service, including player protection and operator compliance.

Casumo at the Forefront of Leading Technologies

Since the foundation in 2012, the online venue has been awarded in several categories for innovation, easily becoming one of the pillars of the entire iGaming industry. With offices in Malta, Gibraltar and Spain, this venue employs over 400 people and shows no signs of fatigue in terms of growth.

By staying at the epicenter of cutting-edge technologies, the brand continues to evolve in regulated markets, building a bigger customer database year after year. In 2018, Casumo endorsed MuchBetter iGaming payment by signing an agreement with MIR Limited.

“Enteractive was the only company matching our needs of a reactivation service based on a human interaction. During our initial test campaign, we have received extremely positive results and the feedback we have got from our players has far exceeded our expectations.

We now have a new project with Enteractive using real-time data and we can’t wait to see its impact on our approach of retention,” said Ludovic Diler, player engagement lead, about the latest technological upgrade.

(Re)Activation Expands Brand Loyalty

According to the specifications of Enteractive’s (Re)Activation solution, the system employs native-speaking agents and combines them with technology, driven by human interaction.

Thanks to a more complex and player-focused customer experience, the plug-and-play cloud enhances engagement, bringing more players to the ecosystem. The company’s high-tech interactions also produce long-lasting brand loyalty as well as end-to-end services, including personalized conversations and more. The cloud is also GDPR and G4 compliant, meaning that data is highly protected.

Mikael Hansson, CEO of the company commented:

“We are very happy to add Casumo to our list of partners. They have always been at the forefront when it comes to creating a loyalty generating journey for their customers so for us this is a perfect match. Our Reactivation Cloud offers them the unique possibility to plug a personal call into any stage of their CRM journey. I can think of very few brands that will benefit more than Casumo from our services and our commitment will continue to serve them with high-quality conversion calls in our safe, scalable and compliant environment.”

Enteractive has also been shortlisted at this year’s SBC Awards in the “Acquisition and Retentions Partner” category, while Marcus Kruger, chairman of the board attended Redeye AB Online Gambling Day at the beginning of October to partake in a panel regarding responsible player retention.

Source:

“Casumo Signs With Enteractive”, enteractive.com, October 22, 2019.