BtoBet Inks Deal with RedsonBet to Conquer Africa via STM Gaming

BtoBet proudly announces a cross-channel agreement with Nigerian-based operator, RedsonBet. Bto’s certified partner for Africa, STM Gaming, will be able to distribute its exclusive content to the new range of clients.

The strategic cooperation will see Redson use Bto’s innovative technology to power its online and mobile channels. The extensive and constantly expanding network comprises of a multitude of retail shops, whose number is expected to climb to 100 outlets in the upcoming period.

Meeting the Local Requirements

The Nigerian supplier will be delivering a diverse catalog of offerings…

…based on local and international sports betting, focusing predominantly on providing top-quality user experience to its consumers. The selection will include live sports events, online and live casino, jackpots and a range of special bets and titles.

Stating that the White Label Partnership (WLP) Program has proved to be a perfect solution for Africa, STM CEO, Alessandro Pizzolotto, pointed out as follows:

“Not only does it bring a simplified approach for licensees to enter the local iGaming industry, but the provision of advanced technology tailored to the local technological requirements and the operational support that we provide to our partners are key elements to this success.”

Multi-layered WLP Program

Agreeing with Pizzolotto comment regarding the impact the WLP Program had in Africa, Sabrina Soldà, BtoBet’s Chief Marketing Officer, pointed out as follows:

“When we embarked on the WLP Program we had in mind coupling localization with deep local knowledge. You can never truly understand the dynamics of the local industries if you are not physically present in the region. This has been the Program’s major strength, with us not being only considered as just technological providers, but a source of information, and knowledge, that is a great asset particularly in a market based on a set of unique circumstances from an infrastructural and regulatory aspect.”

In addition to this:

Soldà clarified that such an approach enables BtoBet and its Certified Partners to simplify the local problematics and provide operators with expertise and adaptable technology.

Bto’s African Mission

In March this year, Bto came up with the report “East Africa: Leading the Continents iGaming Revolution,” which aimed to talk about opportunities for further extension towards this new market while keeping the focus on potential benefits.

The next logical and expected step was…

… developing a portfolio of optimized content for the African territory, which should offer local players a more advanced and tailored betting experience.

Clients have the unique chance to select among a variety of sporting events and can bet whether the player will be sent off, whether it will rain during the match and other similar scenarios.

Source:

“BtoBet and STM Announce Extensive Cross-Channel Partnership with Nigerian Operator”, btobet.com, September 20, 2019.