BtoBet Created Premium Content Specified for Africa

BtoBet has developed a portfolio of optimized content for the African market. This step is another attempt by the company to spread its services to the African continent and offer local players a more advanced betting experience.

Announcement

Commenting on the recent step, BtoBetˈs Chief Marketing Officer, Sabrina Solda said:

“There is a general misconception that the challenges in Africa from a technological perspective should result in a below par experience for the player. This is clearly not the case, as has been repeatedly demonstrated by BtoBet, where the player is put at the center of the whole experience. The dedicated content which is released exclusively by BtoBet to its partners focuses on multiple areas, including sportsbook, virtual sports, novelty bets, and casino“.

She added:

“Through this portfolio of content BtoBet is providing a truly tailored experience to the player. We have already provided unique novelty bets to a number of our partners, whereby they are in a position to provide their players with bets characterized by a high level of unicity. In a particular example, I could cite, a Nigerian partner requested to provide novelty bets tailored to feature the local elections that were held during the month of February. These novelty bets can obviously focus on an infinite list of events such as local high-profile talent contests and awards for instance.”

As mentioned, the continent’s sports betting market has a new dimension with a focus on special bets services. Players have the unique opportunity to choose among numerous sporting event scenarios. Customers can bet whether the player will be sent off, whether rain will occur and other similar scenarios. Solda mentioned the importance of virtual games:

“Virtual games are constantly increasing their popularity amongst local punters, and we have addressed this increase in demand by providing players with unique virtual super leagues, where the local sports teams are put in the same fold of the internationally renowned teams. A concept that is not only unique but also highly customizable and adaptable to include all the different local teams depending where our partner is operating and what his player preferences are.”

About BtoBet

The company represents a multinational company with more than 20 years of experience in software products including the IT, telecommunication, banking and e-commerce sector. It fully understands the operators' needs and offers customer-oriented services. The company is also a dedicated partner in technology with a standalone platform for gaming and sports betting sectors. It stands out with a professional team specialized for a day to day support. It launched a special artificial intelligence platform for interested clients

Source:

“BtoBet Launches Portfolio of Advanced and Tailored content for Africa”, George Miller, europeangaming.eu, May 10, 2019.