Bragg Gaming Goes Live in Michigan via Golden Nugget Partnership

Bragg, the technology provider with a strong presence in both land-based and online casino sectors made another significant step with regards to expansion in the United States. Its newest selection of games and Remote Game Server (RGS) technology went live in Michigan via the Golden Nugget agreement.

Having in mind that its network gathers multiple creative studios, local players will be spoilt for choice thanks to this deal. With Michigan expected to achieve a gross win of over USD 2 billion in 2024, there’s no doubt that this agreement provides tremendous growth opportunities for Bragg.

Promising Exceptional Casino Experience

According to the terms of the agreement, players visiting the Golden Nugget platform will have the chance to check out fun-filled releases such as Cai Fu Emperor Ways and Egyptian Magic from Atomic Slot Lab, along with the thrilling Devil’s Lock from Bluberi.

Other studios operating under Bragg’s umbrella include the likes of Wild Streak Gaming, Spin Games, Indigo Magic, and Oryx Gaming.

Kunal Mishra, Chief Operating Officer – Americas, at Bragg Gaming Group, commented on the newest strategic opportunity as follows:

“We continue to strengthen our relationships with key iGaming operators in North America, and the expansion with Golden Nugget in Michigan is a testament to our successful strategy. By offering our high-quality, engaging content, we aim to contribute to the long-term growth of our partners and provide an exceptional gaming experience for players.”

A thing worth noting is that in addition to proprietary games, Bragg’s extensive content portfolio comprises a range of exclusive installments developed under Powered By Bragg. Built on Bragg remote games server (Bragg RGS) technology, these titles are distributed via the Bragg Hub content delivery platform and available exclusively to Bragg’s customers.

Other powerful tools include the Player Account Management (Bragg PAM) platform utilized in both casino and sportsbook sectors and Bragg’s Fuze™ player engagement toolset.

Strong International Presence

Talking about the United States, the year behind us brought multiple opportunities to deepen its US footprint. More precisely, it entered several milestone agreements, going live with multiple operators in New Jersey.

One of the first agreements made in 2023 was with DraftKings, giving local clientele access to exciting titles such as Egyptian Magic, Fairy Dust, and the Girl with the Golden Eyes from Bragg’s Atomic Slot Lab studio, among many others.

Also, the provider joined forces with Caesars Sportsbook and Casino in NJ, and shortly after tied knots with ResortsCasino.com and MoheganSunCasino.com, enabling their customers to check out proprietary content from Bragg’s Atomic Slot Lab and Indigo Magic studios.

Aside from steady expansion in the United States, the company has so far acquired numerous certificates for other jurisdictions. Bragg is licensed to run a business in Ontario, the United Kingdom, Italy, the Netherlands, Germany, Sweden, Spain, Malta, Greece, Romania, Colombia, and many other territories. In September 2023, the company was awarded a Gibraltar license.

As for the strategic partnerships penned during the year behind us, the most prominent ones include a deal with Napoleon Sports and Casino for Belgium, Grand Casino Basel and Swiss Casino agreements for Switzerland, cooperation with Microgame for Italy, and many others.

Source:

“Bragg Gaming Continues U.S. Expansion with Golden Nugget in Michigan”, bragg.group, February 22, 2024.