Bragg Signs Distribution Deal with SGC Through ORYX

Three casinos in Western New York will start providing products on a world-class online gaming platform from ORYX, thanks to a newly formed collaboration between the Bragg Gaming Group and SGC (Seneca Gaming Corporation).

As part of the agreement with a global sports betting provider Kambi, Bragg will initiate its first integration of content on the thriving US gaming market.

The multi-channel arrangement also includes a PAM system, desktop and mobile gaming platform, along with Kambi’s groundbreaking library of on-property sports betting products. Currently, the bookmaker’s index of products is available at Seneca Niagara Resort & Casino, Seneca Buffalo Creek Casino and Seneca Allegany Resort & Casino.

Awaiting Regulatory Clearance

All future casino operations are currently subject to regulatory approval and before launching at SGC’s three class 3 establishments in Western New York, the company will have to receive clearance from the state regulator, hopefully before the end of the year.

Seneca Resorts & Casinos has recently entered into a new collaboration with Buffalo Bills, enabling a full-scale launch of sports betting products once the permit is in place.

In addition, Bragg announced a global gaming partnership with Kambi Group plc, focusing primarily on strategic opportunities in the United States.

Dominic Mansour, chief executive at Bragg Gaming Group (BGG) said:

“The agreement with Seneca and Kambi is a game-changer for Bragg. The U.S. casino and sports betting market is rapidly expanding, and ORYX’s expertise in PAM, casino, marketing and operations services, and integrations between land-based and online, positions us well to take advantage of this growth. Entering the market with two such strong partners as Kambi and Seneca is an ideal scenario.”

A Win for the Customers

According to Kristian Nylen, CEO at Kambi, the sports betting arrangement with SGC and Bragg will launch a fully-managed sportsbook and top-notch gaming service, supported with quality entertaining experiences, customer care and undisputable reputation in the community.

President and chief executive officer of Seneca Gaming Corp, Holly Gagnon, also expressed her opinion on the arrangement:

“The agreement with Bragg and Kambi is a huge win for our customers. Providing access to sports betting has been something that our customers have long looked forward to, and Bragg’s world-class casino and player account management services, together with Kambi’s market-leading sports wagering products, will create a fantastic customer experience that we can’t wait to offer.”

Holly is also known as the former CEO for Chumash Enterprises, Santa Ynez Band of Chumash Indians. She was named as Executive of the Year by The Native American Finance Officers Association back in 2016.

In recent weeks, ORYX Gaming has also signed distribution deals with sportsbook Delasport, provider of responsible gambling experience in everyday life, Hero Gaming, Betclic, NetBet and LeoVegas.

Source:

“Bragg Gaming Group Signs Deal with Seneca Gaming Corporation in Partnership with Kambi Group”, oryxgaming.com, November 5, 2019.