Kambi Expands Contract With Mr Green

Renowned providers of sports betting services to licensed B2C gaming operators, Kambi Group, have pinned a contract extension with one of the busiest gaming platforms of today – Mr Green.

The deal includes integration of the sportsbook into recently purchased Redbet – a well-rated betting brand with products such as live casino, poker and sports.

The partnership between the two companies was formed in 2016, posterior to the launch of a Kambi-powered sportsbook. The multi-year agreement now includes an enhanced provision of services, thusly increasing the group’s revenue stream per annum.

A Vital Supply Shift

Switching its current sportsbook provider in favor of Kambi is Redbet’s next tactical and technical move, expected to be fully completed in Q3 2018. Kristian Nylen, CEO at the company confirmed in an interview that the extension of the contract with Mr Green in terms of offerings will make the network even more compelling, leaving other suppliers one step behind.

The operator is quite successful in managing various technologies, as well as developing exquisite betting experiences thanks to its unique promotional campaigns, products and sensational up-to-date deals. CEO at MRG, Jesper Karrbrink, added that forming new partnerships and strengthening current ones represents a successful strategic path which allows a lot of freedom and control.

Increased Betting Efficiency

Karrbrink said that each contract renewal is an opportunity to further improve the platform, allowing all players greater betting efficiency and user experience. By merging Redbet’s unique line of products with sportsbook operations from Kambi, punters will be able to indulge in benefits of the two leading brands.

There is an entire portfolio of customers beside Mr Green that have committed to the supplier, including 888 Holdings, LeoVegas, Kindred Group and others.

Each deal was signed for a period of at least 12 months, ensuring Kambi a chance to set further foundations for an even stronger platform as well as future growth and plans.

Source:

“Kambi signs expanded contract with Mr Green”, kambi.com, July 17, 2018.