Authentic Gaming Goes Live in the US via BetRivers Deal

Light & Wonder, a globally acclaimed provider of gambling products and services, formerly known as Scientific Games Corporation, shares another significant business milestone. Thanks to the strategic agreement with Rush Street Interactive, the company got the opportunity to exhibit its cutting-edge online casino products to US players for the first time.

As a result of cooperation, a selection of Premium Live Dealer games developed by Authentic Gaming went live on the BetRivers platform in Michigan. Consumers from the Great Lake State can now explore some of the most sophisticated live casino adventures, and explore a variety of interesting features such as Make It Your Own, Side Bet Library, SHUFFLESTAR®, and Pay Me Now.

State of the Art Live Games

According to the agreement, a collection of 5 games by Authentic Gaming goes live immediately upon launch, with more to be added in the upcoming period. The selected titles include Premium Blackjack, Stadium Blackjack®, Premium Roulette, Premium Baccarat, and All Michigan Auto Roulette ™.

Positive that the studio’s products will make a major impact on the iGaming market of the United States, Jonas Delin, Founder of Authentic Gaming commented:

“It is fantastic to have reached the stage where we are able to go live with the product through the industry-leading online casino portfolio at BetRivers in Michigan. Ours is a premium, bespoke offering that we believe will resonate strongly with players across the U.S. and this launch represents a key stage in our growth journey.”

Richard Schwartz, CEO of Rush Street Interactive also believes that the provider’s “compelling array of content that speaks directly to the preferences of players in Michigan” has what it takes to secure next-level experience.

Worth noting is that Light & Wonder (then operating as Scientific Games) announced the full acquisition of Authentic Gaming in 2021, marking the corporation’s first move into the live casino market. Just to remind, live casino specialist used to be backed by LeoVegas’ venture capital arm LeoVentures, before becoming the operator’s independent subsidiary. In October 2021, Genting acquired Authentic in a £15m deal.

Strong International Presence

Widely known for its cutting-edge roulette products, Authentic Gaming has so far teamed up with a large number of leading operators across Europe. To date, the company joined forces with LeoVegas, Mr Green, 888, Entain, Royal Panda, and many more.

In October 2018, the studio penned a deal with Optibet to enter Latvia and Estonia. The cooperation was mediated through Lifland Gaming, one of the fastest-growing operators in the Baltic region. A couple of days before that, the supplier rolled out its portfolio in Italy.

In September 2021, the company enlarged its international footprint in the Spanish market via Gran Via Casino Madrid. Players visiting this land-based venue and its online counterpart got the opportunity to enjoy three variants of Roulette- Studio Roulette, Auto Roulette, and Authentic Roulette.

Approximately two weeks after that, Authentic Gaming expanded its geographical reach in South Africa with Betway. Thanks to this deal, Betway players were given the exclusive chance to check out Cricket Roulette, the very first cricket-inspired Roulette game available on the market.

Other important partners include the likes of Interwetten, Novibet, FavBet, Mozzartbet, Star Casino, Cloudbet, TOPsport, Videoslots and many more.

Source:

“Light & Wonder Premium Live Dealer by Authentic Gaming goes live with BetRivers in landmark U.S. launch”, authenticgaming.com, October 9, 2023.