Yggdrasil Gaming is making its way into the ITALIAN gaming market, a top performing jurisdiction in Europe, in an effort to expand its reach across the globe. In fact, it has begun more adequately formatting its games and platform to meet the market’s requirements. It is estimated that a total of 11 of its fan-favorite games will become available in the market in the second quarter of this year.
With the Italian integration, operators will gain access to the brand’s spread of in-game promotional tools, known as BOOST™, and BRAG, its popular social sharing product. As the Italian market looks to implement new and creative ideas across the mobile realm, it will be pleased with the integration of Yggdrasil’s HTML5 iSENSE 2.0 platform. Its mobile platform allows for a smooth integration process, and makes it possible for releases on both desktop and mobile at once.
“We are delighted that Yggdrasil will have a presence in this exciting jurisdiction, and we are already in negotiations with some major operators. We plan to vitalize the Italian market further with proven titles and promotional concepts,” commented Yggdrasil CEO, Fredrik Elmqvist.
The brand’s extension to Italy, will see it increase its range to a much broader market, and surely bring success to the company’s near and upcoming future. Its expansion into Italy marks a major milestone, and serves as yet another extension of the brands reach, as it is already equipped with licenses from the UK, Romania, Malta, and Gibraltar.
Source:
“Cherry: Yggdrasil to enter Italy”, aktietorget.se, January 19, 2017.
