Yggdrasil Enters Finland via Veikkaus

In Finland, there is solely one gaming operator that matters and it's Veikkaus – the official, national operator, the largest and, naturally, the only regulated operator in this Scandinavian country...

...In other words, if you want to reach the Finnish populace with your games and content, you have to do it via Veikkaus; and Yggdrasil has done just that.

Staying North

Hailing from nearby Sweden but licensed in Malta, Yggdrasil is a name that doesn't need any special introduction – this brand is one of the largest in the iGaming business and their titles have been at the forefront of the industry, especially in the slot genre.

Yggdrasil and Veikkaus have finalized a partnership deal that will see the developer provide their high-quality casino games to the Finnish operator...

...The operator who caters for both online and land-based games and whose turnover was 3.2 billion Euros in 2017. Veikkaus is a member of the World Lottery Association and is used by more than two million customers.

They own Finland's largest online casino which is attracting 700,000 per week.

In Full Compliance

Yggdrasil will deliver their full suite of slot games such as Penguin City, Hanzo's Dojo and Wolf Hunters, which are among the newest releases. Their in-game promotional tools, BOOST, will also be a part of the package and will enable operators to run promotions from within the game client instantly.

It has already been taken care by the gaming authorities that Yggdrasil games are in full compliance with the country's laws.

Company's CEO, Fredrik Elmqvist has commented: “We are thrilled to join forces with such a professional and established business as Veikkaus and look forward to a long and mutually beneficial relationship.”

Vice President of Casino Games at Veikkaus, Jan Hagelberg, had this to say:

“We are happy to join with Yggdrasil team to bring its unique and innovative games to our loyal players. Yggdrasil casino content is proven to perform well across regulated markets and we are confident our players will enjoy them on a regular basis.”

New Horizons

This is a continuation of their foray onto the market of Finland, as a couple of weeks ago, Yggdrasil signed a content deal with Paf in this Nordic country.

Prior to this deal, Yggdrasil has claimed the new license in their home land of Sweden, where new regulatory processes will take off on January 1st. This was done through an agreement with Svenska Spel.

And in September XSG deal saw Yggdrasil secure their first-ever presence in Taiwan.

Vaikkaus is one of the ten biggest companies in Finland in terms of profit. Casino Helsinki is also one of their land-based venues and, here is an interesting piece of trivia – the two million registered member they have represent 45% of adult population in the country!

Source:

“Yggdrasil agrees online casino content deal with Finland's national gaming operator, Veikkaus”, news.cision.com, October 19, 2018.