Yggdrasil Enhances Productivity of YG Masters Program via Black Cow Strategic Deal

Highly-renowned software producer Yggdrasil announces strategic alignment with Black Cow Technology. Being in the industry since 1999, BCT focuses on producing interactive gaming software solutions that give customers complete control.

According to the agreement, open architecture specialists will integrate its Games Development Kit (GDK) platform into Yggdrasil’s new Game Adaptation, Tools and Interface (GATI) solution. This way, the powerful YG Masters Program will get an additional boost enabling studios and game developers to accelerate the route to global markets.

The company will be attending ICE London 2020 between February 4th to 6th, so stand N3-140 is the place to find out more about the new Publishing division.

Revolutionary Solution

This coalition is the first GDK partner for Yggdrasil’s new Publishing division, launched in January 2020. By offering customers ‘the keys to its kingdom’, it enables partners to accelerate their business strategies, and revenue growth ambitions cost-effectively and with a short TTM.

Stuart McCarthy, Head of Partner Strategy & Sourcing at Yggdrasil, said on the deal as follows:

“I’m delighted to be able to announce our partnership with Black Cow. Our revolutionary GATI solution allows studios and game developers to build directly onto our platform, thus benefitting from our global distribution, promotional tools, and regulated market adaptors while taking control of their roadmap and retaining complete protection of their IP.”

GATI represents a preconfigured, regulation-ready content development toolkit…

…that powers YG Masters, making it possible for studios and game developers to use a standardized technology solution to develop and distribute content anywhere around the globe. This means partners can source, build and distribute content and significantly speed up global reach, finding new ways to boost revenues.

McCarthy also added:

“By adding Black Cow’s proven gold standard GDK technology for studios looking for game engine build we believe we have created the perfect go-to solution for any game studio looking to quickly, efficiently and securely get their games to market.”

Increased Efficiency

As the deal sees, Black Cow will integrate their GDK platform into Yggdrasil’s GATI, and build game engines for best-of-breed studios who join the YG Masters program.

Once complete…

…studios and content developers who were previously unable to deliver their game engines will build and distribute content via the Program in the most efficient way. By utilizing GATI, YG Masters partners will have the freedom to build game engines in any way, language or method with BC’s proven GDK acting as a single channel for support and delivery, provided that game studios want that.

Tony Plaskow, Commercial Director at Black Cow Technology, shared his thoughts about the coalition:

“Black Cow is honored and excited to be partnering with Yggdrasil in its new Publishing venture. By integrating our GDK into GATI we provide an efficient and rapid way for prominent game developers to build and distribute their games into Publishing’s valuable universe.”

Among the many benefits of the alignment, BC’s existing studio partners will be able to quickly and easily become YG Masters partners. Moreover, they will get the chance to seamlessly port their content and benefit from wide distribution and a vast spectrum of industry-leading marketing tools.

Source:

“Yggdrasil and Black Cow strike strategic global game engine partnership”, yggdrasilgaming.com, February 3, 2020.