Winstar, a famous online supplier inked a successful content distribution platform with 1x2 Network. Under the terms of the agreement, the operator will have the right to include portfolios for subsidiaries, Iron Dog Studio and 1x2 Gaming…
…which encompasses not only the ever-greens from both developers but the freshest picks as well. The integration will be undertaken by GAN, which signed a distribution deal with 1X2 Network in 2017.
Grow Presence in Certified Territories
The studio which recently rolled out the Wild West-themed release, I Am the Law is eager to set foot on as many regulated markets as possible. This deal was a nice opportunity for them to enlarge the spectrum of their consumers. As 1x2 chief commercial officer, Kevin Reid, announced:
“This partnership with Winstar forms part of our plans to grow our presence in regulated markets around the world, and we are particularly pleased to do this in the UK with such a renowned brand. We go to great lengths to ensure that our slots and table games deliver a unique, compelling and quality player experience, and we believe they will be a huge hit among players at Winstar as they have with other operators in regulated markets globally.”
One Integration for Multiple Markets
Alex Ratcliffe, GAN’s head of product sees the power of the integrated network in the possibility to deliver a significant selection if diverse titles of all kinds. Commenting on the distribution agreement he announced:
“GAN’s GameSTACK IGS platform enables us to activate game providers to multiple regulated markets via a single integration. With the initial roll-out of 1X2 Network to our Italian clients, it’s great to now offer their games in the UK.”
Both studios from the Network are already partners with multiple successful brands from the industry. One of the most prominent alignments of that kind is Iron Dog’s deal with Videoslots. The fact that a relatively young team such as Iron Dog (established in 2017) tied the knot with a giant speaks a lot about the quality of their catalog.
Going Beyond the Boundaries of The UK
The UK itself is a highly competitive territory. This partnership was almost a logical step for both sides, each committed to supplying consumers with the top-quality content. As a matter of fact, the 1x2 Network is already present in numerous certified territories such as…
…Isle of Man, Gibraltar, Colombia, Malta and Sweden as the latest addition on the list. This re-regulated market was a priority for the company which has a mission to grow worldwide and distribute the quality services to as the huger base of consumers as possible.
Source:
“Winstar boosts UK offer with 1x2 Network content”, casinobeats.com, May 8, 2019.
VlagreDis 5 years ago Newbie
UK market is definitely very attractive and deals like this can surely bring plenty of advantages to both partners.
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