United Remote, iGaming aggregator that has grown rapidly in the last months, has opted for Fact Track CRM (FT CRM) as a way of boosting engagement of players across its platform.
Having become the aggregator of choice for a number of first-class operators, the company has sought to supply their platform with content that would be available across many jurisdictions for prospective partners that want to expand their presence.
New Faces, New Approach
United Remote’s new service model and quick onboarding…
…has led to a better implementation of technology and processes that are up to strict standards of operators that wish to deliver quality on global market.
Industry veteran Jeremy Fall has been appointed Chief Executive Operator for the company and since then, and after an extensive period of restructuring, United Remote has grown significantly.
The brand has hired a competent team that pushes the performance of their iGaming platform to the new heights and develops revenue from the company’s impressive base of assets.
Customers At the Center
Customer journey and customer experience have been put at the center of the company’s new business approach. As a result, the company has begun investing heavily in customer protection. Hence the choice to go with Fast Track CRM.
FT CRM will be rolled out across United Remote’s portfolio over the coming year.
The tie-in with FT CRM is part of the on-going process to embrace innovation to deliver a sharper response and United Remote took the plunge on the software provider to streamline new integrations and provide operators more profitable real-time data. This is all part of upping United Remote's service to the iGaming industry and ensuring that the B2B-channel is given priority.
FT CRM platform was first launched at ICE 2019 and is the first CRM platform built specifically for iGaming that allows operators to automate real-time engagements with their players.
Mutual Ambition
Says Simon Lidzen, co-founder and CEO of Fast Track:
“We are very excited to work with United Remote. They are fast-growing and ambitious, with some interesting ideas for player engagement. The flexibility that we are able to offer with FT CRM makes it a very good fit for a business with creative ideas. We are looking forward to a great long term partnership”.
CEO of United, Jeremy Fall, added:
“We believe that in order to succeed in the future we need the right technology that enhances service and value for our customers. FT CRM is the solution we have been looking for to manage our player engagement. The platform’s impressive real-time capabilities are just what we need to support our player retention strategies as we continue to grow.”
Source:
“United Remote take the Fast Track to player engagement”, United Remote PR, May 13, 2020.
