In February next year, London will once again be hosting the world's most prestigious and most visited iGaming event – ICE!
Since 2018 is slowly but surely entering its final quarter, the masterminds behind the marketing for the 2019 event have already regrouped and yielded the first results of their brainstorming session.
Celebrating International Genius
The resulting brainchild is the new marketing approach for February's event, led by the creative hashtag #spiritofgenius.
Clarion Gaming has come up with a whole campaign package for ICE London 2019 and the running theme is the genius of international gaming industry...
...With almost 600 exhibitors prepared to showcase their lines of products and technical solutions, all coming for dozens of nations, ICE London is “the best place to experience the spirit of genius that drives the totality of the gaming experience.”
These are the words of Clarion Gaming's managing director, Kate Chambers, whose team has represented a plethora of inventions that proved to be decisive in the history of the world.
She added: “We thought it was about time that someone started banging the drum on behalf of an industry that has consistently been among the very first to embrace new technology and is among the most creative sectors anywhere in the world.”
Media Kit
The creative for this brand new campaign consists of adverts featuring all the major historical inventions, from braille to bar code, art movements, applied mathematics, printing press and recent medical advances...
...Also, next year's campaign will be “the most expensive in the history of ICE,” according to Chambers.
In 2018, 33,536 people visited ICE London, which is a new record with 11% increase compared to 2017. North American representation rose by 33% and the runner up in this category was Africa with a 23% increase.
ICE London 2019 will take place at ExCel from 5-7 February.
Source:
“ICE London to celebrate gaming's #spiritofgenius”, igamingbusiness.com, September 20, 2018.
BralasLT
6 years ago
Newbie
Loving the theme, and the hashtag. ICE is always exciting and it makes me think of the novelties we'll see next.
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